We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue