How to Sell Successfully on Social Media

by on March 31, 2022 · InfluencerInstagramSocial Media Marketing Optimization

Over the past several years, e-commerce has become the major driver behind business success. A more recent retail tool is social commerce, which refers to the combination of e-commerce and ... » Continue

The Facebook Ad Boycott: What You Need to Know

by on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

Curating Your Brand and Driving Revenue via Online Reviews

by on August 7, 2019 · Brand Imageconversion optimizationInfluencerInternet Marketing Strategylocal seoOnline Brand ManagementOnline Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial Media Marketing Optimization

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

Social SEO Optimization Series: SEO for Instagram

by on September 6, 2017 · InstagramSEOSocial MediaSocial Media MarketingSocial Media Marketing Optimization

var ss_form = {'account': 'MzawMDEzMzI3BAA', 'formID': 's0xKMTUwTk3RNTYyStU1MTM20E1MNjDTNTUxNzA2MjRJNkpLAgA'}; ss_form.width = '100%'; ss_form.height = '1000'; ss_form.domain = ''; ... » Continue

Social SEO Optimization Series: Increase Your Brand Visibility on Facebook

by on June 14, 2017 · Search Engine OptimizationSocial Media Marketing Optimization

Social media is not currently a ranking factor for SEO, however, there are several ways Social Media can influence and improve your rankings and visibility. Also, obviously, you want your ... » Continue


by on December 22, 2015 · Social MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightStrategic Internet Marketing

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue

YouTube Optimization Best Practices

by on July 31, 2014 · content marketingLink Development StrategiesSearch Engine MarketingSearch Engine OptimizationSocial MediaSocial Media Marketing OptimizationStrategic Internet Marketing

I recently attended MozCon, and picked up some awesome insights about YouTube from SEO celeb speaker Phil Nottingham. I decided to couple his notes with my own best practices to develop ... » Continue

Facebook Graph Search & You

by on September 10, 2013 · FacebookSocial Media Marketing Optimization

You can add another search option notch to your belt with Facebook Graph Search. We’ve all played with it and done a random search or two, but if you’re a ... » Continue

7 Changes To Look For When Hashtags Hit Facebook

by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

4 Reasons To Stop Ignoring Google+

by on February 27, 2013 · Social MediaSocial Media Marketing Optimization

While Google’s launch into the social networking world may not have been a total success from the get go it is clear that Google intends it to stick around. Not ... » Continue