Over the past several years, e-commerce has become the major driver behind business success. A more recent retail tool is social commerce, which refers to the combination of e-commerce and ... » Continue

It is no secret in the marketing world that influencer marketing has quickly become one of the most effective methods there is to raise brand awareness, brand loyalty and to ... » Continue

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

The influencer marketing industry has been growing steadily for quite some time now and is currently on track to become a $15 billion industry by 2022. While influencers are scoffed ... » Continue

Influencer marketing has been a growing trend in 2020 as brands are looking for alternative ways to reach and engage with their customers online. Data from MuseFind shows that 92% of consumers ... » Continue

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue

On Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue

This week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue

This week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue

This month, Anvil CEO Kent Lewis is publishing a three-part series with SmartBrief about influencer marketing. If you’re interested in learning more about social media marketing for your business, reach ... » Continue