Blog Archives
What is Google E-A-T?
by Anvil on June 4, 2020 · UncategorizedAnyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue
Coronavirus Live Map
by Anvil on March 20, 2020 · UncategorizedCheck out our real-time dashboard of the deadly virus on our live Coronavirus dashboard! The live dashboard pulls data from sources like the World Health Organization to show all confirmed ... » Continue
What is Augmented Reality Marketing?
by Anvil on March 9, 2020 · UncategorizedTechnological advances in both virtual reality and augmented reality have resulted in products that inform, entertain, and engage audiences of all ages. The future of marketing and sales offer a ... » Continue
Competitor Analysis
by Anvil on January 22, 2020 · UncategorizedDo you know how much search traffic your competition’s getting? Understanding your competition and comparing them to your own kpi metrics, is vital for many reasons. By analyzing and monitoring your ... » Continue
What is Market Segmentation?
by Anvil on November 22, 2019 · UncategorizedBlanket advertising is over, and we no longer have to guess which messaging will resonate with an audience. By comparing hundreds, or even thousands of different data points against an ... » Continue
How to Make the Most Out of Your Ad Agency Internship
by Anvil on November 13, 2019 · AdvertisingAgency LifeDigital MarketingMarketingThis is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue
What’s in store for Email Marketing in 2020?
by Anvil on November 7, 2019 · Email MarketingMobileoptimizationEmail may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue
Why You Should Be Paying Attention To TikTok
by Anvil on October 17, 2019 · Gen ZMillennialsSocial MediaGrowing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue
The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York
by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorizedIn late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue
Recap: The Podcast for Closers
by Anvil on October 3, 2019 · InfluencerMarketingpodcastStrategyOn Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue