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Blog Archives

What is Google E-A-T?

by Anvil on June 4, 2020 · Uncategorized

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue

Coronavirus Live Map

by Anvil on March 20, 2020 · Uncategorized

Check out our real-time dashboard of the deadly virus on our live Coronavirus dashboard! The live dashboard​ pulls data from sources like the World Health Organization to show all confirmed ... » Continue

What is Augmented Reality Marketing?

by Anvil on March 9, 2020 · Uncategorized

Technological advances in both virtual reality and augmented reality have resulted in products that inform, entertain, and engage audiences of all ages. The future of marketing and sales offer a ... » Continue

Competitor Analysis

by Anvil on January 22, 2020 · Uncategorized

Do you know how much search traffic your competition’s getting? Understanding your competition and comparing them to your own kpi metrics, is vital for many reasons. By analyzing and monitoring your ... » Continue

What is Market Segmentation?

by Anvil on November 22, 2019 · Uncategorized

Blanket advertising is over, and we no longer have to guess which messaging will resonate with an audience. By comparing hundreds, or even thousands of different data points against an ... » Continue

How to Make the Most Out of Your Ad Agency Internship

by Anvil on November 13, 2019 · AdvertisingAgency LifeDigital MarketingMarketing

This is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue

What’s in store for Email Marketing in 2020?

by Anvil on November 7, 2019 · Email MarketingMobileoptimization

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

Why You Should Be Paying Attention To TikTok

by Anvil on October 17, 2019 · Gen ZMillennialsSocial Media

Growing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Recap: The Podcast for Closers

by Anvil on October 3, 2019 · InfluencerMarketingpodcastStrategy

On Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue

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