Blog Archives
Understanding Audience Values and How They Impact Digital Strategy
by Anvil on July 7, 2022 · AdvertisingDigital MarketingGen ZWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
How BeReal Is Impacting the Social Media Space
by Anvil on June 30, 2022 · EngagementGen ZSocial MediaWhen looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. ... » Continue
Two Keywords Enter a Bar
by Anvil on June 22, 2022 · AdvertisingDigital MarketingMarketingPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingThe last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue
Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
by Anvil on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEMBack in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue
Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priority
by Anvil on June 2, 2022 · googlePaid AdvertisingPaid MediaVideoThere has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the ... » Continue
The Rising Importance of Video Content
by Anvil on May 26, 2022 · content marketingMarketingVideoIt is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content ... » Continue
Content Marketing Strategies
by Anvil on May 19, 2022 · Contentcontent marketingSocial MediaContent marketing is one of the most valuable and widely used marketing tools today, and is the practice of distributing different types of content through different channels. The content can ... » Continue
2022 CBD Marketing Tips & Strategies
by Anvil on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue
How to Nail Your Zoom Interview
by Anvil on May 5, 2022 · account managementInterviewingproject managementIf you haven’t heard, Anvil/Deksia is growing and we are hiring for Account Executives and Project Managers. Whether you want to interview for one of these positions or find yourself ... » Continue
Why Podcasters should be looking to TikTok to reach new users
by Anvil on April 20, 2022 · podcasttiktokTikTok for the past few years has not only been one of the fastest growing social media platforms, reaching 1.2 billion active monthly users in Q4 of 2021, but also ... » Continue