You think your website is the best, right? So, of course, you want search engines to think that too. The harsh truth is, however, that your website won’t show up ... » Continue

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

You may have heard the phrase “Content is King” when it comes to SEO. While content is certainly not the only aspect that you need to focus on when optimizing ... » Continue

If you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue