Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4

by on April 27, 2022 · Digital MarketingUncategorizedWebsite Analytics

As you probably have heard, Google finally announced the date for when they will sunset Universal Analytics: July 2023. While this news would understandably make any website owner panic, the ... » Continue

Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022

by on March 24, 2022 · Uncategorized

At Anvil Media, we specialize in search engine marketing, social media marketing, and analytics to help businesses grow their online presence. Since our establishment, we have served hundreds of clients, ... » Continue

Anvil Employee Profile: Jordan Marshall

by on February 24, 2022 · Uncategorized

Anvil is happy to introduce our new SEO Specialist, Jordan Marshall! She recently graduated from the University of Oregon where she discovered her passion for all things digital marketing. Why did ... » Continue

Understanding A Few Top Emerging Platforms Of 2022

by on February 10, 2022 · Uncategorized

The top 3 emerging platforms of 2022 are: Programmatic– This type of advertising opens up a significant audience that is not able to be reached on other ad platforms and ... » Continue

Video Advertising, Why It’s Still The Format Brands Should Be Focused On Going Into 2022

by on November 11, 2021 · Uncategorized

The trend toward video advertising across multiple formats and platforms has continued and is the area forecasted to be where advertisers spend a majority of their media budget. A lot ... » Continue

Anvil Employee Profile: Marisa Steinberg

by on November 9, 2021 · Uncategorized

Meet Marisa, the newest addition to the Anvil team. Marisa is our new Account Coordinator who specializes in content creation, analytics, and influencer marketing. Why did you choose a career in ... » Continue

Why Should You Consider Adding Microsoft Ads to Your Paid Search Strategy

by on October 25, 2021 · Uncategorized

For years, Google has been the front runner in search advertising. Google Ads continuously makes updates and system changes to reflect the needs of its users. With such an innovative ... » Continue

Your Guide to Instagram Features in 2021

by on September 15, 2021 · InstagramSocial MediaSocial Media MarketingUncategorized

Instagram has changed dramatically from the photo-sharing platform you knew and loved back in 2015. The social media platform has tons of new features, along with algorithm changes that now ... » Continue

Guide to Heat Map Testing: 7 Beginner Tips to Get Started

by on July 21, 2021 · Uncategorized

Digital marketers heavily rely upon data analytics tools to make informed decisions about various aspects of their initiatives. Heatmap testing is one of those useful tools with a wide variety ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue