Digital marketers heavily rely upon data analytics tools to make informed decisions about various aspects of their initiatives. Heatmap testing is one of those useful tools with a wide variety ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

As Google continues to grow and evolve, user experience becomes increasingly important. Recently, Google announced that in May 2021, the Core Web Vitals will contribute to the page experience ranking ... » Continue

We all have been through terrible presentations. Now remember those terrible presentations and put yourself in the presenters’ shoes. Are you better than they are? Public speaking is a common ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

What is Schema Markup? You’ve probably heard the term “schema markup” or “structured data” if you’ve talked with any SEO specialist, and you’ve probably scratched your head right after hearing it.  ... » Continue

Check out our real-time dashboard of the deadly virus on our live Coronavirus dashboard! The live dashboard​ pulls data from sources like the World Health Organization to show all confirmed ... » Continue

Technological advances in both virtual reality and augmented reality have resulted in products that inform, entertain, and engage audiences of all ages. The future of marketing and sales offer a ... » Continue