Anvil’s Webinar Series

Anvil’s webinars cover a host of industry topics, including pay-per-click advertising, search engine optimization, social media marketing, local SEO, and content marketing. In this list, you will also find collaborative webinars that Anvil employees did with other agencies and organizations. The goal of these webinars is to provide you with the pertinent information you’ll need to succeed in today’s quickly changing digital marketing landscape.

Every other month (or so), the Anvil team offers the community a live webinar on digital marketing topics during the lunch hour. The subject matter is chosen based on feedback received from attendees of previous presentations and we aim to keep the material timely and relevant. The information for our next webinar follows and the presentations from past seminars below. We hope you can join us.

Next Anvil Webinar:

October – Influencer Marketing Best Practices & Trends


Upcoming Webinars:

More to come in 2021:
November – Email Marketing Best Practices & Trends
December – Strategic Planning via Competitive Benchmarking

Find archived Webinars below:

September – Google & Facebook Best Practices & Trends

When pursuing a digital advertising strategy, it’s important to ensure representation across many platforms and channels. This webinar will go into detail on practices for Google and Facebook advertising specifically, with Google being the most prominent and often the most successful of all paid media platforms. This is due to having multiple options and placements for ads as well as a plethora of audience targeting opportunities. Anvil’s paid media team will walk through best practices for Google Search, Display, Video and Shopping campaigns and the best ways to use each of them. The team will also address best practices for Facebook ads, including image sizes, ideal ad copy length, what types of imagery works best, and what type of audience engages best on Facebook. Join us to see how you can more effectively utilize these platforms in your digital marketing strategy.

August 2021 – Local Search Best Practices & Trends

Whether your business has one location or hundreds, local search is now more important than ever before. The COVID-19 pandemic forced a hard shift to localized search activity. Additionally, as virtual assistants and smart devices continue to develop, their preference towards location-based results continue to grow as well. In this webinar, Anvil’s local SEO experts shared proven strategies to help improve your organic rankings within your target service-areas. Learn how to fully optimize and take advantage of your Google My Business listing, understand how location pages work and why they are necessary, discover how social media contributes to local visibility, and more.

July 2021 – Conversion Rate Optimization & eCommerce Best Practices

Due to the COVID-19 pandemic, brands have been increasingly relying on eCommerce as a primary revenue driver as brick-and-mortar retail locations have struggled to stay open and drive foot traffic over the past 2 years, making it even more important for brands to develop an effective eCommerce strategy to reach relevant consumers across with web. In this webinar, Anvil’s paid media specialists Riley Grubb and Brandon Elston will discuss best practices and strategies across multiple digital advertising platforms specifically relating to driving eCommerce sales. Topics include setting up Google Merchant Center product feeds, developing effective Google Shopping Ad campaigns, Optimizing Google Search campaigns around driving sales and revenue, developing a Facebook Product Catalog, and leveraging Facebook Catalog Ads.

June 2021 – Leveraging Virtual Events to Engage Customers & Prospects

Learn how to leverage webinars, virtual workshops and live-streaming events to better engage prospects as well as other constituents including potential employees and partners. As the world adapts to the lasting effects of COVID-19, virtual events are becoming the “new normal.” Since COVID-19 shut down the world, the number of virtual events have doubled, replacing traditional in-person events such as trade shows and conferences with online seminars and even virtual galas. In fact, almost 8 in 10 marketers surveyed reported that they are currently running some type of virtual event. This session will outline the benefits of virtual events for corporate sales and marketing programs. Based on this presentation, you will be able to successfully plan, develop, market and host virtual events for your organization.

May 2021 – Emerging Ad Platforms in Apps, Gaming, and eSports

Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms. Our Paid Media Specialists Kari Schroeder and Riley Grubb give an overview of select platforms and why they are such an important market, which platforms have proven the most value so far, and their unique targeting capabilities. Growing brand recognition through online presence is becoming increasingly important and the team at Anvil wants to help make sure opportunities are not missed.

April 2021 – Amazon Marketing Best Practices & Trends

Amazon currently has over 300 million active users across the globe with more than 80 million American users enrolled in Amazon Prime. With the abundance of products listed for sale on Amazon, vendors often struggle to gain visibility on their product listings. While optimizing Amazon product and brand store pages is critical to ensuring a successful presence on Amazon, advertising through Amazon is an effective tool in driving product visibility and sales through ads appearing both on and off of Amazon’s platform. In this webinar, Paid Media Specialist, Riley Grubb, and our President & Founder, Kent Lewis, will review best practices, use cases, and tips and tricks in developing and launching Amazon sponsored products campaigns, sponsored brands campaigns, and sponsored display campaigns. Additionally, they’ll offer best practices on how to effectively manage campaign budgets, conduct keyword research, optimize existing campaigns for maximum return on ad spend, and navigate Amazon Ads reporting dashboard.

March 2021 -SEO: Voice Search & Schema Markup

Digital marketers have seen the emergence and convergence of mobile, local, and voice search as significant marketing opportunities. Phones and other personal devices contain artificial intelligence-powered virtual assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which connect users with the world of search by providing timely answers to questions, recommending products or services, and facilitating purchases. How can companies connect their websites with those performing voice searches? The application of schema markup, such as FAQ schema, allows search engines to provide enhanced, more informative results to searchers. In this webinar, Anvil’s SEO team shared the importance of, and tips for, optimizing your website for voice search, in addition to effective strategies and implementation of schema markup to ultimately earn higher positions and improve performance in organic search.

February 2021 – Post COVID-19 Content Marketing Strategies to Increase Engagement

With COVID-19 vaccines in circulation, consumers will modify their behavior to engage your brand, but are you ready? Anvil’s Vice President, Mike Terry, will share the latest trends and consumer behavior to guide you in developing an improved content marketing strategy to help you enhance your 2021 content marketing planning!

January 2021 – Top Ten Digital Marketing Trends of 2021

Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.

December 2020 – How to Build a Winning Omni-Channel Attribution Program

The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shared the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.

November 2020 – Influencer Marketing: Grow Brand Engagement and Revenue in 2021 and Beyond

The influencer marketing industry is booming, despite challenges, and building a solid program is essential. Brands, influencers, and platforms need to stay on top of evolving techniques, content preferences, and functionality to ensure success. In this webinar, the Anvil team will outline six influencer marketing trends worth considering as you start your planning for 2021 and beyond. Our Influencer Marketing experts will go over the benefits of brand transparency and alignment, consistency in your campaigns, micro-influencers vs. macro-influencers, and how to utilize influencer marketing for your B2B or eCommerce business.

October 2020 – Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics

In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis will outline five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.

September 2020 – Schema Markup: The Latest Trends in Google’s Game-Changing SEO Strategy

As major search engines continue to adjust result features and update their algorithms, strategies for schema markup will also continue to change and new opportunities will arise. With hundreds of different types of schema to use, picking a direction can seem rather daunting. In our next webinar, Anvil’s SEO experts will provide guidance on 2020 schema markup trends and how to align these with your business goals and strategies. Are you looking to learn more about FAQ schema and how it can affect impressions and user-engagement? Would you like more insight about different structured data tools such as the Rich Results test or Google’s Structured Data Markup Helper? Join our discussion to understand how to leverage technology to stand out among your competition.

August 2020 – Paid Media: Digital Ad Trends – Programmatic/OTT/RTB

Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.

July 2020 – How to Improve Your Email Marketing Program

Are your email campaigns underperforming?  Half of marketers feel their email campaigns are very poor to average. In over 70% of cases, mobile email users delete badly formatted messages in under 30 seconds. When was the last time you examined your email marketing performance? The DMA reports that for every $1 spend on email marketing you can expect a return of $42. Email is an important channel to drive revenue, increase leads and increase sales. In this webinar Anvil’s Vice President Mike Terry will walk you through the process to improve your email marketing program by improving your email list, writing an effective subject line, A/B testing, improving your open rate and provide the latest analysis to help you improve your email marketing campaigns.

June 2020- How to Create and Manage a Podcast for Your Brand

This June, Anvil’s President and Founder Kent Lewis hosted a webinar discussing how podcasting has grown over the past few years along with how individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way via audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement, and outline syndication best practices to maximize reach.

May 2020- Five Benefits to Buying Branded Terms via Google Ads: PPC Strategies for 2020 

This May, Anvil’s President, and Founder Kent Lewis hosted a webinar discussing five compelling reasons to buy branded terms in paid search on Google and even Microsoft Advertising (Bing) to maintain if not grow revenue, despite the economic and social impact of COVID-19. Anvil President and Founder, Kent Lewis, will not only outline the justification for adding or maintaining branded search advertising but include statistics, examples, and related best practices.

April 2020- Marketing Through a Crisis: Coronavirus, Recessions and more…

This April, Anvil’s Vice President Mike Terry hosted a webinar discussing the importance of having a marketing strategy during a time of crisis and what steps every digital and traditional marketer should consider when facing uncertain times.

March 2020 – Building a Winning Marketing Strategy via Market and Competitive Intelligence Reporting Best Practices

This March, we hosted a webinar discussing how to create an effective, and strategic, marketing plan. In this webinar, Anvil’s President, Kent Lewis, outlined key evaluation criteria and data points across the digital landscape that inform marketing strategy and tactics. Sample benchmark criteria included top search keywords, paid search ad spend and associated website traffic, organic search visibility and traffic, site design and optimization best practices, as well as social media presence.

January 2020 – 2020 Digital Marketing Predictions: Anvil’s Annual Take on Digital Trends

In this webinar, Anvil’s President & Founder, Kent Lewis, will recap the Anvil team’s predictions from 2019 and will outline the Anvil team’s top digital marketing predictions for 2020. These predictions will cover different disciplines ranging from paid and organic search to influencer marketing. 

December 2019 – Conversion Rate Optimization: Increasing revenue via A/B testing and improving the user experience

In this webinar, we will cover the various aspects and strategies involved in A/B Testing, how A/B testing helps to improve your conversion rate, and how that can ultimately help your business.

October 2019- How to Build an Effective Influencer Marketing Strategy for Your Brand

In this webinar, Anvil’s President & Founder, Kent Lewis, will provide helpful context regarding influencer marketing’s challenges and potential, as well as outline best practices for planning and managing a successful program, for B2C and B2B brands alike. This presentation will also cover influencer marketing trends and provide helpful resources to get you pointed in the right direction

September 2019 – Voice Search: Owning the best answer via organic and paid opportunities + skills

In this webinar, Daniel and Michael from the SEO Team, will be discussing the importance of voice search in the future of internet search and how you can own the 0 spot by providing the best answers.

August 2019: Email Marketing: Increasing revenue via the last mile of email communications

Are you getting the most revenue from your email marketing program? Email is one of the best channels to drive revenue.  In this webinar, Mike Terry, Vice President, will will guide you through the process of increasing your ROI from your email marketing program. From this presentation, you will be able to refine email best practices, determine if your organization needs email marketing automation and how to measure your efforts to prove revenue.

July 2019: Curating Your Brand and Driving Revenue via Online Reviews

The workshop will guide you through the process of how to monitor and manage online reviews and reputation, utilizing a number of different tactics and tools.  In our next webinar, Kent Lewis, President, will help you better understand many of the current challenges that you and your business faces when it comes to your online reputation, and how to turn these challenges into opportunities.

June 2019: Content Marketing: Developing an effective content strategy for 2020 and beyond

Content is always evolving but is your brand keeping pace? In our next webinar, our Vice President, Mike Terry, will discuss the trends and evolution of content marketing to help you develop an effective content strategy for 2020 and beyond.

May 2019: Paid Media: Digital Ad Trends – Programmatic/OTT/RTB

Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “Over the top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.

April 2019: Creating an Effective Presence on Amazon: Marketing Best Practices

Join us as Anvil’s President, Kent Lewis, walks through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.

March 2019: Marketing Strategies: Making Your Marketing Recession-Proof in 2019

Join us as Anvil’s Vice President, Mike Terry, outlines effective techniques for marketers interested in maintaining, if not increasing, budgets during a recession and improving performance during a downturn.

January 2019: Anvil Sees the Future! 2019 Digital Predictions Panel Discussion

Listen in as Anvil Media’s very own experts discuss their predictions for what will be the up and coming trends in media for 2019. We’ll discuss & debate the likelihood of our predictions while providing general thoughts on each topic.

October 2018 Webinar: How to Ramp Up Your Sales Pipeline in One Week or Less

Join Anvil Media’s CEO, Kent Lewis, for five key strategies that will dramatically increase lead volume and quality.

August 2018 Webinar: The Ship is Sinking: Saving your Conversion Rate with Organic SEO

Anvil Media’s Search Engine Optimization Specialist, Mike Grill, who will be covering everything from fundamental site structure to keyword optimization to content flow and funnel alignment and how this all plays into optimizing your ecommerce site’s conversion rate.

July 2018 Webinar: Decentralizing a Centralized World: An Introduction to Blockchain Marketing

Anvil Media’s Paid Media Coordinator, Andrew Jones, provides a crash course in blockchain and its potential effects on the way people view and approach marketing.

June 2018 Webinar: Digital Strategy Done Right: Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners

Anvil Media’s Director of Insight, Stephen Hammill, explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies.

May 2018 Webinar: Gain Local Online Visibility in 2018 and Beyond

Anvil Media’s Search Engine Specialist, Nic Jolin, provides insights into gaining local visibility in the search engine results pages.

April 2018 Webinar: Building Campaigns from the Ground Up

Anvil Media’s Paid Media Strategist, Brett Myers, guides you through the process of building a sturdy, successful marketing campaign from the foundation up.

March 2018 Webinar: How to Build an Audio Brand via Podcasting – Your Game Plan

Anvil Media’s Social Media Specialist, Terran Benedict, shares best practices for creating your brand’s podcast, or sponsoring another branded podcast, to uncover new hyper-active consumer audiences.

February 2018 Webinar: Optimizing Your Website for Voice Search & Position 0

Anvil Media’s President and Founder, Kent Lewis, shares the importance of and tips for optimizing your website for voice search and position 0.

January 2018 Webinar: Using Data Insights to Better Know (and Message) Customers

Anvil’s Director of Insight, Stephen Hammill, explores trends around marketing solutions that use data to go “beyond the channel”, including platforms, software, and quick-and-dirty tips  we can use to capture insights and display them in innovative and invigorating ways.

Past Presentations

Seattle Interactive Conference with Kent Lewis:
Search Marketing: The More Things Change, The More They Stay the Same

Categories:


Integrated Marketing

2019 Anvil Media with Mike Terry
Marketing Strategies: Making your Marketing Recession-Proof in 2019

2018 Anvil Media Lunch & Learn Webinar with Stephen Hammill
Digital Strategy Done Right: Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners

2018 Anvil Media Lunch & Learn Webinar with Stephen Hammill
Using Data Insights to Better Know (and Message) Customers

2017 Anvil Media + Google Webinar with Kent Lewis
Tips and Tricks for Planning a Successful Holiday Marketing Campaign

2017 Sandler Training Webinar with Kent Lewis:
SEO and SEM

2017 Sandler Training Webinar with Kent Lewis:
Buyers are Buying Differently

2017 Sandler Training Webinar with Kent Lewis:
Generating & Nurturing Leads

Association of Strategic Marketing Webinar with Kent Lewis:
9 Marketing Strategies to Avoid

Association of Strategic Marketing Webinar with Kent Lewis:
Capitalizing on Marketing Opportunities Provided by Free Google® Tools

2010 BrightTalk Webinar with Kent Lewis:
Search Meets Social – Increase Visibility & Sales via Integration

Pay-per-Click Advertising

2018 Anvil Media Lunch & Learn Webinar with Brett Myers
Building Campaigns from the Ground Up

2017 Anvil Media Lunch & Learn Webinar with Brett Myers
Answers to Actions: Leveraging Google Analytics to Improve Your Business

2017 Sandler Training Webinar with Kent Lewis:
Pay-per-Click Basics

2015 Anvil Media Lunch & Learn Webinar with Pascal Inderabudhi
PPC & Conversion Rate Optimization: How & Why They Need To Play Nice

Search Engine Optimization

2018 Anvil Media Lunch & Learn Webinar with Kent Lewis
Optimizing Your Website for Voice Search & Position 0

2016 Anvil Media Lunch & Learn with Nathan Stenberg
Onsite Optimization for Small Businesses

Social Media Marketing

2018 Anvil Media Lunch & Learn with Terran Benedict
How to Build an Audio Brand via Podcasting – Your Game Plan

2017 Anvil Media Lunch & Learn Webinar with Terran Benedict and Javier Sanchez
Emerging Trends You Need to Include in Your Social Media Strategy for 2018

2017 Sandler Training Webinar with Kent Lewis:
5 Reasons to Engage in Social Media

Association of Strategic Marketing Webinar with Kent Lewis:
The Essential YouTube Video Marketing Guide

2010 Portland State University Ignite DMC Webinar with Kent Lewis:
A Path to Retirement Using Social Media

2010 Yakima Advertising Federation Webinar with Kent Lewis:
Managing Your Brand Using Social Media

2010 AdFed of Central Oregon Webinar with Kent Lewis:
Managing Your Brand Online via Social Media

Local Search Engine Optimization

2018 Anvil Lunch & Learn Webinar with Nic Jolin
Gain Local Online Visibility in 2018 and Beyond

2017 Caring.com Webinar with Kent Lewis:
Local Search Marketing: How to Get Found By Senior Care Prospects

Content Marketing

2017 Anvil Media Lunch & Learn Webinar with Kent Lewis and Isaac Szymanczyk:
Driving Sales in Senior Living with Content Marketing Webinar

2017 Anvil Media Lunch & Learn Webinar with Josh Breese
Content Marketing for the Little (or Medium) Guy