Anvil’s Webinar Series

Anvil’s webinars cover a host of industry topics, including pay-per-click advertising, search engine optimization, social media marketing, local SEO, and content marketing. In this list, you will also find collaborative webinars that Anvil employees did with other agencies and organization. The goal of these webinars is to provide you with the pertinent information you’ll need to succeed in today’s quickly changing digital marketing landscape.

Every other month (or so), the Anvil team offers the community a live webinar on digital marketing topics during the lunch hour. The subject matter is chosen based on feedback received from attendees of previous presentations and we aim to keep the material timely and relevant. The information for our next webinar follows and the presentations from past seminars below. We hope you can join us.

Upcoming Webinar Topics (by Month) for 2019:

This month: October 30 – How to Build an Effective Influencer Marketing Strategy for Your Brand

  • November – Conversion Rate Optimization: Increasing revenue via A/B testing and improving the user experience
  • December – Organic Search: Focusing on audio (podcasting), video (YouTube) & image (Google) optimization
  • Social Media: Platform review – updates on organic content optimization and advertising options
  • Mobile Marketing: Revisiting your mobile strategy, including localized targeting and app store optimization (TBD)
  • Local Search: Maximizing visibility via organic, paid and social media optimization (TBD)

Find archived Webinars below:

September 2019 – Voice Search: Owning the best answer via organic and paid opportunities + skills

In this webinar, Daniel and Michael from the SEO Team, will be discussing the importance of voice search in the future of internet search and how you can own the 0 spot by providing the best answers.

August 2019: Email Marketing: Increasing revenue via the last mile of email communications

Are you getting the most revenue from your email marketing program? Email is one of the best channels to drive revenue.  In this webinar, Mike Terry, Vice President, will will guide you through the process of increasing your ROI from your email marketing program. From this presentation, you will be able to refine email best practices, determine if your organization needs email marketing automation and how to measure your efforts to prove revenue.

July 2019: Curating Your Brand and Driving Revenue via Online Reviews

The workshop will guide you through the process of how to monitor and manage online reviews and reputation, utilizing a number of different tactics and tools.  In our next webinar, Kent Lewis, President, will help you better understand many of the current challenges that you and your business faces when it comes to your online reputation, and how to turn these challenges into opportunities.

June 2019: Content Marketing: Developing an effective content strategy for 2020 and beyond

Content is always evolving but is your brand keeping pace? In our next webinar, our Vice President, Mike Terry, will discuss the trends and evolution of content marketing to help you develop an effective content strategy for 2020 and beyond.

May 2019: Paid Media: Digital Ad Trends – Programmatic/OTT/RTB

Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “Over the top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.

April 2019: Creating an Effective Presence on Amazon: Marketing Best Practices

Join us as Anvil’s President, Kent Lewis, walks through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.

March 2019: Marketing Strategies: Making Your Marketing Recession-Proof in 2019

Join us as Anvil’s Vice President, Mike Terry, outlines effective techniques for marketers interested in maintaining, if not increasing, budgets during a recession and improving performance during a downturn.

January 2019: Anvil Sees the Future! 2019 Digital Predictions Panel Discussion

Listen in as Anvil Media’s very own experts discuss their predictions for what will be the up and coming trends in media for 2019. We’ll discuss & debate the likelihood of our predictions while providing general thoughts on each topic.

October 2018 Webinar: How to Ramp Up Your Sales Pipeline in One Week or Less

Join Anvil Media’s CEO, Kent Lewis, for five key strategies that will dramatically increase lead volume and quality.

August 2018 Webinar: The Ship is Sinking: Saving your Conversion Rate with Organic SEO

Anvil Media’s Search Engine Optimization Specialist, Mike Grill, who will be covering everything from fundamental site structure to keyword optimization to content flow and funnel alignment and how this all plays into optimizing your ecommerce site’s conversion rate.

July 2018 Webinar: Decentralizing a Centralized World: An Introduction to Blockchain Marketing

Anvil Media’s Paid Media Coordinator, Andrew Jones, provides a crash course in blockchain and its potential effects on the way people view and approach marketing.

June 2018 Webinar: Digital Strategy Done Right: Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners

Anvil Media’s Director of Insight, Stephen Hammill, explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies.

May 2018 Webinar: Gain Local Online Visibility in 2018 and Beyond

Anvil Media’s Search Engine Specialist, Nic Jolin, provides insights into gaining local visibility in the search engine results pages.

April 2018 Webinar: Building Campaigns from the Ground Up

Anvil Media’s Paid Media Strategist, Brett Myers, guides you through the process of building a sturdy, successful marketing campaign from the foundation up.

March 2018 Webinar: How to Build an Audio Brand via Podcasting – Your Game Plan

Anvil Media’s Social Media Specialist, Terran Benedict, shares best practices for creating your brand’s podcast, or sponsoring another branded podcast, to uncover new hyper-active consumer audiences.

February 2018 Webinar: Optimizing Your Website for Voice Search & Position 0

Anvil Media’s President and Founder, Kent Lewis, shares the importance of and tips for optimizing your website for voice search and position 0.

January 2018 Webinar: Using Data Insights to Better Know (and Message) Customers

Anvil’s Director of Insight, Stephen Hammill, explores trends around marketing solutions that use data to go “beyond the channel”, including platforms, software, and quick-and-dirty tips  we can use to capture insights and display them in innovative and invigorating ways.

Past Presentations

Seattle Interactive Conference with Kent Lewis:
Search Marketing: The More Things Change, The More They Stay the Same

Categories:


Integrated Marketing

2019 Anvil Media with Mike Terry
Marketing Strategies: Making your Marketing Recession-Proof in 2019

2018 Anvil Media Lunch & Learn Webinar with Stephen Hammill
Digital Strategy Done Right: Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners

2018 Anvil Media Lunch & Learn Webinar with Stephen Hammill
Using Data Insights to Better Know (and Message) Customers

2017 Anvil Media + Google Webinar with Kent Lewis
Tips and Tricks for Planning a Successful Holiday Marketing Campaign

2017 Sandler Training Webinar with Kent Lewis:
SEO and SEM

2017 Sandler Training Webinar with Kent Lewis:
Buyers are Buying Differently

2017 Sandler Training Webinar with Kent Lewis:
Generating & Nurturing Leads

Association of Strategic Marketing Webinar with Kent Lewis:
9 Marketing Strategies to Avoid

Association of Strategic Marketing Webinar with Kent Lewis:
Capitalizing on Marketing Opportunities Provided by Free Google® Tools

2010 BrightTalk Webinar with Kent Lewis:
Search Meets Social – Increase Visibility & Sales via Integration

Pay-per-Click Advertising

2018 Anvil Media Lunch & Learn Webinar with Brett Myers
Building Campaigns from the Ground Up

2017 Anvil Media Lunch & Learn Webinar with Brett Myers
Answers to Actions: Leveraging Google Analytics to Improve Your Business

2017 Sandler Training Webinar with Kent Lewis:
Pay-per-Click Basics

2015 Anvil Media Lunch & Learn Webinar with Pascal Inderabudhi
PPC & Conversion Rate Optimization: How & Why They Need To Play Nice

Search Engine Optimization

2018 Anvil Media Lunch & Learn Webinar with Kent Lewis
Optimizing Your Website for Voice Search & Position 0

2016 Anvil Media Lunch & Learn with Nathan Stenberg
Onsite Optimization for Small Businesses

Social Media Marketing

2018 Anvil Media Lunch & Learn with Terran Benedict
How to Build an Audio Brand via Podcasting – Your Game Plan

2017 Anvil Media Lunch & Learn Webinar with Terran Benedict and Javier Sanchez
Emerging Trends You Need to Include in Your Social Media Strategy for 2018

2017 Sandler Training Webinar with Kent Lewis:
5 Reasons to Engage in Social Media

Association of Strategic Marketing Webinar with Kent Lewis:
The Essential YouTube Video Marketing Guide

2010 Portland State University Ignite DMC Webinar with Kent Lewis:
A Path to Retirement Using Social Media

2010 Yakima Advertising Federation Webinar with Kent Lewis:
Managing Your Brand Using Social Media

2010 AdFed of Central Oregon Webinar with Kent Lewis:
Managing Your Brand Online via Social Media

Local Search Engine Optimization

2018 Anvil Lunch & Learn Webinar with Nic Jolin
Gain Local Online Visibility in 2018 and Beyond

2017 Caring.com Webinar with Kent Lewis:
Local Search Marketing: How to Get Found By Senior Care Prospects

Content Marketing

2017 Anvil Media Lunch & Learn Webinar with Kent Lewis and Isaac Szymanczyk:
Driving Sales in Senior Living with Content Marketing Webinar

2017 Anvil Media Lunch & Learn Webinar with Josh Breese
Content Marketing for the Little (or Medium) Guy