First and foremost, you ought to be encouraging user reviews across Google, social media, and your website. They can be one of the best sources for long-tail keywords and because ... » Continue

One of the most important factors when reviewing candidates for your next hire is culture. Hiring for a culture fit, and candidates making their decision whether to join a firm ... » Continue

Over the past few weeks, Anvil Media has been recognized as a digital marketing agency of the year and for it’s leadership role in advertising, mobile marketing and ecommerce website ... » Continue

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

While creating a media campaign plan may seem obvious, it can be overlooked especially if deadlines get pushed up, you’re wearing multiple hats in your current role or you just ... » Continue

Is the economy slowing down? Is the commander-in-tweet stirring the proverbial pot? Is HGTV skewing the real-estate market again? These are all factors to consider when preparing for the next ... » Continue

I had the pleasure of taking in Eli Schwartz’s presentation at Engage last week. As I handle  enterprise SEO clients at Anvil I was thinking I would hear about insights ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a ... » Continue

In the search engine results page (SERP), video results are 41% more likely to be clicked than the text search snippets. While ranking third party hosted video on their own ... » Continue