Instagram Founders and CEO’s part ways with the company: This was highly reported news, but I still thought I should highlight it. Reports say that “has reported that the split is ... » Continue

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Everyone knows by now that having strong social media content is crucial for your brand image and even for reaching new customers. But how can one establish a solid social ... » Continue

It’s the year of video! Just kidding, but not really. Video is continuing to be a major focus in content marketing, especially when it comes to social media. The big ... » Continue

Engagement through social channels has grown beyond upvotes, likes, and retweets. More activity on social platforms now happens outside of public view. Twitter DMs, Snapchat private stories, and other messaging ... » Continue

As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue

Google recently rolled out a Desktop Image Search Update that brings it more in line with the Mobile update that occurred in March 2018. Google also updated their image search algorithm ... » Continue

In the recent months privacy has become a hot topic amongst both consumers and advertisers. Platforms like Facebook are getting rid of behavioural targeting, leaving many companies to wonder how ... » Continue

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

As many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue