Digital marketers heavily rely upon data analytics tools to make informed decisions about various aspects of their initiatives. Heatmap testing is one of those useful tools with a wide variety ... » Continue

Facebook Ads is an incredibly powerful tool when it comes to advertising your brand. How so? Well to start, everyone uses Facebook. During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users.  Facebook ... » Continue

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

When looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. ... » Continue

The last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue

Digital marketing requires a significant amount of time and energy whether you are monitoring paid campaigns, organizing your social calendar, optimizing your website, growing your email lists, or stressing over ... » Continue

Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the ... » Continue

It is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content ... » Continue

Content marketing is one of the most valuable and widely used marketing tools today, and is the practice of distributing different types of content through different channels. The content can ... » Continue