For the past few years, those of us in marketing have heard, read and probably talked about influencer marketing. What was one time an inexpensive way to promote new products, ... » Continue

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is  a change to search results aimed at increasing the diversity of search results, ... » Continue

When brands begin to fall short and face difficulties either in market share, in their data, on social media, or anywhere, it is usually due to those brands not taking ... » Continue

This year I had the opportunity to attend the 2019 Portland DigitalSummit, with some of my teammates from Anvil Media. And I would definitely recommend this event to anyone who ... » Continue

Insights & Lessons from the Portland Digital Summit 2019 Conference Last week the Anvil team had the opportunity to visit this year’s DigitalSummit Portland. And here at Anvil Media our mission ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

What’s your purpose? A propaganda campaign or clicks? The secret to driving political narratives isn’t the message, it’s the reach. To capture an audience at scale, one must follow these 4 ... » Continue

Online reviews are a powerful currency between consumers that can influence their buying decisions and severely impact a business’s reputation and overall success. This makes it important for businesses to consistently ... » Continue