As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

As many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue

While it might not be your first thought when you are trying to boost conversion rates and conversions on your e-commerce site, maybe you should take a look at your ... » Continue

I had the rare opportunity to spend a few minutes digesting the latest report from Hitwise: Amazon Analytics 2018 Report. I wasn’t shocked so much by the findings, as we at ... » Continue

It’s possible when you hear the term email service provider, you think of your email inbox service — Gmail, Outlook, etc. But in the marketing world, we also use the ... » Continue

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue

If you’ve read the Anvil blog before, you’ve no doubt read that content is king. But what makes great content? Content that can not only reach your target audience, but ... » Continue

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

BLOCKCHAIN, Blockchain, blockchain. An emergent technology shrouded behind a lack of understanding yet promising to deliver wealth and freedom to those who use it. Some tout it as the innovation ... » Continue

A solid strategic plan results in the best possible product and outcome. » Continue