It’s no secret social media is a perfect platform to not only find, but engage with consumers. No longer can it be just posting a pretty photo and leaving it at that. Companies can choose their level of interaction from listening to consumers or driving the conversation. All companies should leverage the open communication social media creates and opportunity for consumer dialog and feedback that social media can offer. Social media marketing hinges on the ability to create worthwhile and engaging content for their audience.
Social Media Research
Prior to creating a social media marketing plan, Anvil accesses current social efforts of not only your existing platforms, but also your competitor’s. This begins by taking a snapshot assessment of your current audience, who is engaging with you, where your existing and target consumers are and if there are missed opportunities. When it comes to social media marketing, it’s vital to know what your competition is doing. Having consistent competitive analysis of social media profiles will help you understand how your own efforts stack up and keep your brand ahead of the curve.
Social Media Marketing Strategy & Planning
Anvil helps to lend clarity, strategy, and process to an organization’s social media presence. Anvil takes the time to understand your business in order to develop a holistic strategy and approach to engaging with your audience in an authentic and effective manner. Each of the world’s major social networks (Facebook, Twitter, Instagram, Snapchat, YouTube, Google+, Pinterest, etc.) has its own unique audience and purpose, and a company’s voice and strategy must be tailored to suit each one. Anvil can also help to optimize profiles, develop content calendars, manage social campaign promotions and activations, as well as provide staff trainings.
Social Media Marketing Management & Reporting
Social media provides a direct line to consumers, and messages coming from the company directly are usually best received there. Anvil provides comprehensive social media management, which can include content creation, community management, and outreach. We’ll work with you to develop goals that align with your overall business strategy that are crucial to properly gauge success or providing your social media return on investment (ROI). Anvil also offers a robust brand management service through social listening, which is used to gauge performance, track trends, and drive future strategies and tactics.
Typical activities covered under Anvil’s social media services include, but are not limited to:
- Profile creation, optimization & customization
- Content calendar development
- Paid social management
- Influencer research
- Promotion/contest strategy & management
- Social listening and keyword tracking services
- Reporting on established KPIs and analysis
- Media outreach
- Employee guidelines, best practices, and training
Influencer Marketing is promoting products or pushing specific messaging through the use of profile individuals to reach a specific target audience with the goal of selling product/services or increasing brand awareness. The Influencer Marketing Plan begins with Anvil’s Social Team identifying influencers in the client’s industry based on a predetermined set of criteria, target audience, and budget provided by the client. The identified influencers will be used to help promote the brand’s message and deliver objectives to the outlined target audience.
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Podcasting is an effective alternative and a complimentary piece of content to blogs and video. As one of the most authentic forms of shared content online it’s important to make sure your brand is set to grow and follow through on pre-established goals. Anvil lends clarity, strategy, and process to a brand’s podcast presence. Anvil takes the time to understand your brand’s goals and voice in order to develop a holistic strategy and approach to establish an authentic podcast and engage with your audience.