Social media is a powerful component of any digital marketing strategy. It provides the opportunity for brands to connect with their customers and provide a more personal experience. Social Media Marketing hinges on the ability to create worthwhile and engaging content for their audience.
If you are interested in engaging Anvil in any of the services listed or would like to discuss a customized digital marketing package, please fill out the form below.
Social Media Audit & Plan
Prior to creating a social media marketing plan, Anvil accesses the current social efforts of not only your existing platforms but also those of your competitors. This begins with an audit of your current social platforms, your audience, who is engaging with you, where your existing and target consumers are and if there are missed opportunities.
Following the audit, Anvil helps to lend clarity, strategy, and process to an organization’s social media presence. Each of the world’s major social networks (Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, Pinterest, TikTok, etc.) has its own unique audience and purpose, and a company’s voice and strategy must be tailored to suit each one.
Typical topics covered under Anvil’s social media audit and plan include, but are not limited to:
• Competitive analysis
• Recommended social platforms specific to your business
• Brand strategy for each recommended platform
• Social best practices for each recommended platform
• Technical audit of current social platforms and activity
• Content recommendations
• KPI benchmarks and goals per platform
• Checklist of prioritized action items to improve social channels
Social Media Optimizations
Anvil takes the time to understand your business in order to develop a holistic strategy and approach to engaging with your audience in an authentic and effective manner. Anvil can also help to optimize profiles, develop content calendars, consult on social promotions and engagement, as well as provide hashtag and keyword research to grow impressions and reach.
Typical topics covered under Anvil’s social media launch include, but are not limited to:
• Profile optimization and customization
• Content calendar development
• Hashtag and keyword research
• Content recommendations
• Account follow and engagement list
Social Media Management & Reporting
Social media provides a direct line to consumers, and messages coming from the company directly are usually best received there. We’ll work with you to develop goals that align with your overall business strategy that are crucial to properly gauge success or providing your social media return on investment (ROI). Anvil also offers a robust social media report, which is used to gauge performance, track trends, and drive future strategies and tactics.
Typical activities covered under Anvil’s social media services include, but are not limited to:
• Recommendations for new features or new programs
• Provide new trends and strategies that appeal to your specific audience
• Monthly reporting on KPIs and progress
Influencer Marketing is promoting products or pushing specific messaging through the use of profile individuals to reach a specific target audience with the goal of selling products/services or increasing brand awareness. The Influencer Marketing Plan begins with Anvil’s Social Media Team identifying influencers in the client’s industry based on a predetermined set of criteria, target audience, and budget provided by the client. The identified influencers will be used to help promote the brand’s message and deliver objectives to the outlined target audience.
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