Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

Account management at a digital agency like Anvil requires many skills and requires Account Managers to wear many hats. One of the most important skills any good AM has in ... » Continue

So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami.  Now we all know that, thanks to our own usage of it, Facebook knows ... » Continue

Recently, the Fed has announced that it will publish product/brand complains that deal with safety and risk of injury online through its new website: SaferProducts.gov. As explained in this Ad Age ... » Continue

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify ... » Continue

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of ... » Continue