Category: Advertising
SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need Now
by Anvil Media on July 1, 2025 · AdvertisingDigital MarketingWhy Sometimes the Right SEO Strategy Is the Fast One Most SEO conversations are about the long game, and for good reason. Long-term SEO builds durable traffic, sustainable rankings, and compounding ... » Continue
What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business
by Anvil Media on May 16, 2025 · AdvertisingDigital MarketingMost businesses don’t lack marketing activity. They lack marketing alignment. Content is being created. Ads are running. Social posts go out regularly. There’s a CRM in place, maybe even dashboards and ... » Continue
Behavior Is the Algorithm
by Anvil Media on April 16, 2025 · AdvertisingDigital MarketingSEOUnderstanding SEO Behavioral Factors That Actually Impact Google Rankings Good SEO isn’t about writing blogs faster. It’s about understanding how people make decisions and building content that aligns with those decisions. If ... » Continue
Think of Automation Like an Employee—Because It Works Like One
by Anvil Media on March 31, 2025 · AdvertisingDigital MarketingWould you let a new hire run sales emails or customer chat without ever checking their performance? Would you let them keep doing the same thing month after month, without ... » Continue
Targeting on Facebook Ads for Beginners
by Lauren Milligan on July 14, 2022 · AdvertisingFacebookUncategorizedFacebook Ads is an incredibly powerful tool when it comes to advertising your brand. How so? Well to start, everyone uses Facebook. During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users. Facebook ... » Continue
Understanding Audience Values and How They Impact Digital Strategy
by Anvil on July 7, 2022 · AdvertisingDigital MarketingGen ZWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Two Keywords Enter a Bar
by Anvil on June 22, 2022 · AdvertisingDigital MarketingMarketingPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingThe last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue
2022 CBD Marketing Tips & Strategies
by Anvil on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue
4 Ways to Evaluate Your Performance Marketing Channels
by Anvil on April 14, 2022 · account managementAdvertisingDigital MarketingPerformance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue
Why You Should Use Livestream Shopping in 2022
by Anvil on January 26, 2022 · AdvertisingEcommerce Website TipsShopping CartVideoIt is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in ... » Continue