Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market

by on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media Marketing

This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

Anatomy of a Simplified Digital Paid Media Strategy

by on August 25, 2021 · AdvertisingAdwordsCampaign Goals

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

Geofencing – Grow Your Audience Without Extending Your Reach

by on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Understanding Audience Values and How They Affect Ad Strategy

by on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Anvil Employee Profile: Brandon Elston

by on June 2, 2021 · AdvertisingAgency LifeCompany Culture

Meet Brandon. He is our newest Paid Media Specialist, with a background in SEM and Account Management. He brings with him experience working with small businesses utilizing localized digital marketing strategies ... » Continue

Beginner’s Guide to Reddit Advertising

by on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial Media

In recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue

Look! Up there in the sky! It’s a bird, it’s a plane, no it’s a QR Code

by on May 5, 2021 · AdvertisingMarketingMobile

Companies across the world have long been looking for creative new ways to market their brands. In 2021, Marketing teams must ask themselves, “how can we reach out and find ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

The Beginner’s Guide to Amazon Advertising in 2021

by on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

An Update on Third Party Cookie Data for 2021

by on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue