Advertising with Apple iOS 14 – What You Need to Know

by on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media Strategy

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

The Beginner’s Guide to Paid Keyword Research

by on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

Anvil Media Receives Awards and Recognition for Digital Marketing Excellence

by on October 23, 2020 · AdvertisingAgency LifeAwardChallenge Accepted!Company Culture

Anvil Media has had an exciting October this year! We celebrated our 20th anniversary in business, and were recognized by partners and publications as a top agency to work with. ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Anvil Employee Profile: Jared Carpenter

by on July 23, 2020 · AdvertisingAgency LifeCompany CulturePaid Media

Meet Jared! He’s our newest SEM Coordinator, with a background in Social Media and Search Engine Marketing. He specializes in increasing traffic and leads through paid social ads and loves ... » Continue

Urban League of Portland earns Anvil Media Charity of Choice Award for Q3 2020

by on July 10, 2020 · AdvertisingAgency LifeCharity of ChoiceCompany Culture

Anvil is passionate about giving back to the Portland community through our Charity of Choice program. Each quarter, we choose which local non-profit will receive pro-bono marketing services from us, ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue