Category: Advertising
2022 CBD Marketing Tips & Strategies
by Joseph Schons on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue
4 Ways to Evaluate Your Performance Marketing Channels
by Mike Terry on April 14, 2022 · account managementAdvertisingDigital MarketingPerformance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue
Why You Should Use Livestream Shopping in 2022
by Joseph Schons on January 26, 2022 · AdvertisingEcommerce Website TipsShopping CartVideoIt is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in ... » Continue
Spotify for Artists and Podcasters
by Matt Vericker on October 27, 2021 · AdvertisingMarketingpodcastSpotifyI may not be old enough to bathe in the nostalgia of digging through crates of records, but I do remember the excitement of waiting in line at Sam Goody ... » Continue
Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market
by Kari Schroeder on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media MarketingThis holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue
Anatomy of a Simplified Digital Paid Media Strategy
by Giancarlo Fortuna on August 25, 2021 · AdvertisingAdwordsCampaign GoalsWe have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue
Geofencing – Grow Your Audience Without Extending Your Reach
by Joseph Schons on August 19, 2021 · AdvertisingDigital MarketingMobilePaid MediaFor local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue
Understanding Audience Values and How They Affect Ad Strategy
by Kari Schroeder on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Anvil Employee Profile: Brandon Elston
by Meg Riley on June 2, 2021 · AdvertisingAgency LifeCompany CultureMeet Brandon. He is our newest Paid Media Specialist, with a background in SEM and Account Management. He brings with him experience working with small businesses utilizing localized digital marketing strategies ... » Continue
Beginner’s Guide to Reddit Advertising
by Anvil on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial MediaIn recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue