Understanding Audience Values and How They Affect Ad Strategy

by on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Anvil Employee Profile: Brandon Elston

by on June 2, 2021 · AdvertisingAgency LifeCompany Culture

Meet Brandon. He is our newest Paid Media Specialist, with a background in SEM and Account Management. He brings with him experience working with small businesses utilizing localized digital marketing strategies ... » Continue

Beginner’s Guide to Reddit Advertising

by on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial Media

In recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue

Look! Up there in the sky! It’s a bird, it’s a plane, no it’s a QR Code

by on May 5, 2021 · AdvertisingMarketingMobile

Companies across the world have long been looking for creative new ways to market their brands. In 2021, Marketing teams must ask themselves, “how can we reach out and find ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

The Beginner’s Guide to Amazon Advertising in 2021

by on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

An Update on Third Party Cookie Data for 2021

by on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

Advertising with Apple iOS 14 – What You Need to Know

by on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media Strategy

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue