Targeting on Facebook Ads for Beginners

by on July 14, 2022 · AdvertisingFacebookUncategorized

Facebook Ads is an incredibly powerful tool when it comes to advertising your brand. How so? Well to start, everyone uses Facebook. During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users.  Facebook ... » Continue

Understanding Audience Values and How They Impact Digital Strategy

by on July 7, 2022 · AdvertisingDigital MarketingGen Z

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Two Keywords Enter a Bar

by on June 22, 2022 · AdvertisingDigital MarketingMarketingPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine Marketing

The last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue

2022 CBD Marketing Tips & Strategies

by on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)

In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue

4 Ways to Evaluate Your Performance Marketing Channels

by on April 14, 2022 · account managementAdvertisingDigital Marketing

Performance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue

Why You Should Use Livestream Shopping in 2022

by on January 26, 2022 · AdvertisingEcommerce Website TipsShopping CartVideo

  It is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in ... » Continue

Spotify for Artists and Podcasters

by on October 27, 2021 · AdvertisingMarketingpodcastSpotify

I may not be old enough to bathe in the nostalgia of digging through crates of records, but I do remember the excitement of waiting in line at Sam Goody ... » Continue

Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market

by on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media Marketing

This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

Anatomy of a Simplified Digital Paid Media Strategy

by on August 25, 2021 · AdvertisingAdwordsCampaign Goals

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

Geofencing – Grow Your Audience Without Extending Your Reach

by on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue