Category: Paid Advertising
Video Advertising: Why All Brands Should Be Doing it and Where
by Kari Schroeder on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideoThere has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue
What’s New Google?
by Kari Schroeder on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorizedWhat’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue
Digital Advertising in a Volatile Marketing Landscape
by Kari Schroeder on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid AdvertisingWhen things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue
Anvil Employee Profile: Kari Schroeder
by Meg Riley on March 10, 2020 · AdvertisingAgency LifeCompany CulturePaid AdvertisingPaid MediaPay-Per-Click (PPC)Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Kari Schroeder on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
OTT Advertising: What’s It All About and Where Is It Heading in 2020
by Riley Grubb on January 15, 2020 · AdvertisingPaid AdvertisingVideoWhat is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue
Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better
by Kari Schroeder on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEMWhat are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue
Google Responsive Display Ads Refresh Saves Advertisers Time
by Anvil on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEMGoogle Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue
Paid Media Ad Dimensions by Platform
by Anvil on June 8, 2019 · Paid AdvertisingPaid MediaCompelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue
Intro to Programmatic Media
by Anvil on May 29, 2019 · Paid AdvertisingPaid MediaWhat is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue