The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue