Content Marketing Services

Anvil views content as the driving force behind successful digital marketing. Although not unique in this view, we have developed a model by which content marketing efforts are fully integrated and amplified with our core services.

A robust and successful Content Marketing Strategy uses a multi-channel approach for distribution and utilizes Organic Search, Paid Media and Social Media to amplify quality content. This in turn leads to:
— Increased brand awareness
— Deeper engagement
— Increased conversions
— Higher brand loyalty

Anvil offers services to help you define and implement content marketing within your organization. Whether you are a B2C or B2B business, we work with you to develop a comprehensive plan that is unique to your business.

Content Marketing Audit & Plan (CMAP)

The Content Marketing Audit & Plan is intended to identify opportunities for improvement, integration and amplification of the content marketing efforts employed by your company.

Typically, our CMAP includes:
— An audit of your existing content marketing efforts across all digital channels
— Recommendations and plan for the improvement of content creation, processes, and procedures, channel usage, measurement and technology platforms
— A strategy and plan for integration of content marketing with other digital efforts such as paid media, social media and organic search
— A plan for testing and measurement of overall content effectiveness

Program Launch & Management
Once the plan is agreed upon, Anvil will work with you to implement it across your organization and digital landscape. Whether you need ongoing consulting or hands-on management of distribution channels, we’ve got you covered. We also offer training and content creation services should you need help getting your program off the ground.