Developing a successful Content Marketing Strategy is the driving force behind a successful digital marketing program. In 2020, 70% of marketers invested in content marketing but 23% of companies admitted to not having a content marketing strategy at all. As a measurable marketing agency, Anvil creates compelling content for our clients, drives website traffic, improves engagement and increases revenue.
With any content marketing strategy, measurability is essential. Anvil develops a content marketing strategy for clients that delivers site traffic, leads and revenue. Likes and comments are nice and help build brand awareness but in the era of COVID-19 and economic uncertainty, brands need to deliver revenue generating results. According to recent research, companies typically spend 46% of their marketing budget on content creation, but are they getting their money’s worth?
For starters, Anvil asks clients the following questions to develop a robust content marketing strategy:
- What are your business goals for 2021?
- What are the key objectives of my the content marketing strategy?
- Who is your target audience(s)? Who and how will they be interacting with my your content?
- How is your content helping them make their lives better?
- What type of content (video, podcast, webinar, blog post, infographic) do you need to create to drive awareness, engagement and conversions?
- How often will the content need to be published for maximum impact?
- How will content be created and managed?
- What channels will be used to distribute the content?
Anvil’s core service offering is the Content Marketing Audit & Plan. Anvil’s content marketing service offering goes well beyond the initial Plan, standard copy writing and community management, however. We can help create and manage a podcasting program, develop and market a virtual event strategy (including webinars) and augment existing resources with designers, photographers and videographers. At the core, Anvil believes brands should create a content strategy based on purpose and core values.
A successful content marketing strategy should leverage an omnichannel marketing approach for distribution. Anvil specializes in creating, optimizing, syndicating and measuring content across popular channels, including organic search, paid media and organic social media which leads to:
- Increased brand awareness
- Maximum engagement
- Increased Enhanced conversions and revenue
- Relevant engagement
- Improved brand loyalty
Anvil offers content marketing services to help you scope, launch and improve content marketing with your organization. Anvil’s service mix ranges from strategic planning and implementation to ongoing management. We can also help hire, train and mentor a content or social media team or provide consulting services for existing teams. Whether you are a B2C or B2B business, we work with you to build a comprehensive content marketing plan to is custom to your business.
Content Marketing Audit & Plan (CMAP)
The Content Marketing Audit & Plan is intended to identify opportunities for improvement, integration and amplification of the content marketing efforts employed by your company.
Typically, our CMAP includes:
— An audit of your existing content marketing efforts across all digital channels
— Recommendations and plan for the improvement of content creation, processes, and procedures, channel usage, measurement and technology platforms
— A strategy and plan for integration of content marketing with other digital efforts such as paid media, social media and organic search
— A plan for testing and measurement of overall content effectiveness
Program Launch & Management
Once the plan is agreed upon, Anvil will work with you to implement it across your organization and digital landscape. Whether you need ongoing consulting or hands-on management of distribution channels, we’ve got you covered. We also offer training and content creation services should you need help getting your program off the ground.
Contact us if you have questions about Content Marketing or want to see how Anvil can drive results for you.