Digital paid media investments done well can be enormously efficient, effective, and profitable. Paid media done poorly—even somewhat poorly—can drain marketing budgets in the blink of an eye.
Paid Media encompasses all paid advertising online, including but not limited to:
- Paid Search: Google Search & Microsoft (formerly Bing) Search Advertising
- Google Shopping Ads & Microsoft Shopping Ads
- Popular paid social platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat
- Evolving social media platforms: Reddit, Quora, TikTok
- Google Video / YouTube Ads
- Amazon Advertising
- Programmatic Display & Video Advertising
- Streaming audio: Pandora, Spotify, podcasts
Anvil Media is a Premier Google Partner. This gives us access to dedicated Google employees, exclusive beta programs, and exclusive events. Additionally, all Anvil’s paid media specialists hold Google certifications across all relevant Google properties (Google Ads, Google Analytics, Google My Business, etc.).
Paid Media Strategy & Planning
With extensive experience across all major industries, Anvil has the chops to develop and implement strategies for newcomers to the space or for mature and complex accounts that are underperforming. Anvil’s strategy and planning process covers all facets of paid media including, but not limited to:
- Keyword research
- Competitive analysis
- Campaign structure optimization
- Campaign bid optimization
- Conversion rate optimization
- Behavioral, Interest, and Contextual targeting
- Display and Remarketing strategy
- Best practices in ad creative
- Landing page optimization recommendations
- ROI/ROAS analysis and budget forecasting
Check out the unique Paid Media services Anvil provides below, as well as products that encompass all of Anvil’s areas of digital marketing teams:
Paid Media Plan (PMP)
Identify, research, and analyze relevant paid media platforms to provide analysis and strategy based on the company’s business goals. Provide Anvil with your top three competitors to include a comprehensive competitor analysis of competitor ad activity and overall presence across paid media platforms. Taking this data into account, we create a competitive advertising strategy for your company that encompasses all relevant advertising platforms. These plans are 100% custom and designed to reach your goals.
Amazon Shopping Audit & Plan
The Amazon Shopping Audit & Plan evaluates the position of your products within the Amazon platform and helps formulate a strategy, based upon key findings, that allows you to stand apart from your competition.
Landing Page Audit
Assess website and any existing landing pages against industry best practices for optimal conversion rates. Optimized landing pages lead to increased engagement rates and lower cost-per-acquisitions. In addition, we can provide comprehensive heatmapping and scroll mapping to evaluate how, and what parts of the landing page is being engaged with most often and use this data to provide recommendations for optimization.
Paid Media Ad Setup
Anvil provides proactive, expert campaign management that is razor-focused on meeting campaign goals. Well versed in landing page testing and advanced bid management strategies for high volume accounts, Anvil differentiates itself by our ability to consistently move the needle, ensuring that the value of paid search is never in question.
Anvil’s paid media management includes, but is not limited to:
- Advanced bid strategies and recommendations
- Development of ad copy
- Continuous A/B testing of ad copy and landing pages
- Audience targeting recommendations/optimizations
- Negative keyword management
- New campaign/product launches
- Regular, manual, budget management
- Conversion and ROI/ROAS analysis
Our team assesses accounts daily in order to find optimization opportunities and adjust budgets to ensure optimal campaign performance on an ongoing basis.
Paid Media Reporting & Analysis
A key benefit to using paid media platforms, beyond control, is measurability. With our reporting and analysis offerings, Anvil focuses on critical KPIs and presents data within the context of historical performance (Month over Month, Year over Year, etc.) to make improvements. Our differentiator is not the data provided, but the analysis that translates the data into actionable insights for optimally effective campaign management. Clients are provided with comprehensive measurement of performance, creative analysis, and ROI, tying all of these elements back to the company’s initiatives and goals.
Ongoing Paid Media Services
Need something that is uniquely customized to your Paid Media needs? Anvil will work with you to assess your needs and identify areas where we can fill the gaps and complement your existing efforts. We provide monthly reporting to evaluate progress and offer recommendations to adjust strategy for improved monthly metrics.
For more information about how we can help, view our most prominent paid media case studies:
Inspire Fitness– Anvil increased conversions, grew revenue, and raised click-through rate month-over-month by improving keyword relevancy and optimization through Google Paid Search ads.
Icon Time– Anvil optimized Icon Time’s Amazon ads with higher performing keywords to increase campaign reach and ad relevance.
Veritas– Anvil optimized and refreshed ad copy keywords related to desired business leads, as well as adjusted geotargeting based on past performance displaying highest-converting cities.
If you are interested in engaging Anvil in any of the services listed above or would like to discuss a customized digital marketing package, please fill out the form below. Someone will reach out to set up a time to discuss your business goals and how Anvil and your team can work together.
If you are interested in engaging Anvil in any of the services listed above or would like to discuss a customized digital marketing package, please fill out the form below.