An Update on Third Party Cookie Data for 2021

by on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Google Trends: Back To School?

by on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Expanding Reach in a Volatile Digital Advertising Landscape

by on May 28, 2020 · AdwordsDigital MarketingPaid Media

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It

by on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid Advertising

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue