4 Ways to Optimize Your Personal, Online Brand by on March 2, 2017 · Online Brand Managementonline reputationOnline Reputation Management

We talk so much about the presence of a company online from a paid, organic, and social perspective, but what about YOU? I think it’s often easy to forget that ... » Continue

Still Don’t Know How To Blog? Check This Out! by on February 11, 2016 · Businesscontent marketingEmarketingincrease trafficOnline Brand ManagementOnline Reputation ManagementSEO

The concept of creating new forms of content, such as a blog, in order to advance your digital marketing efforts is certainly a part of today’s mainstream culture, as it ... » Continue

Anvil Lunch & Learn: No Bad Reviews: Online Reputation Management 101 by on March 12, 2015 · Online Brand ManagementOnline Reputation Management

Join Anvil’s Alex Gabriel for a seminar on Online Reputation Management (ORM) on May 13. No Bad Reviews: Online Reputation Management 101 In the digital world, the consumer has more power than ... » Continue

Repurposing Content On Slim Budget by on December 6, 2013 · B2B Internet Marketingb2cCheat SheetsEmarketingFacebookIntegrated MarketingLink Building and Baitinglink developmentLink Development StrategiesOnline Brand Managementonline reputationOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

Why GM Pulled $10 Million in Facebook Ads by on May 15, 2012 · FacebookOnline Brand ManagementPaid AdvertisingSearch Engine MarketingSocial Media Marketing

Earlier today news broke that American motor giant GM had pulled its entire $10 million dollar paid advertising budget from social media platform Facebook. While the marketing team at GM ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

Amazon EC2 is Down, along with Someecards, Reddit, Hootsuite, and more by on April 21, 2011 · Online Brand ManagementOnline Reputation Management

Amazon EC2 seems like a giant failure so far as it tends to go down all too often, forcing people to stop browsing Reddit and actually do work. Here is ... » Continue

Defend Your Trademarked Terms by on March 31, 2011 · Internet Marketing ToolsOnline Brand ManagementSearch Engine MarketingStrategic Internet Marketing

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

The Big Picture for March 9th (er, 11th) by on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite Design

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

All About Press Release Optimization by on December 9, 2010 · Online Brand ManagementSearch Engine MarketingSearch Engine Optimization

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue