Digital Marketing Services

Anvil has been problem-solving for our clients for 20 years, and our service set is the measurable marketing toolbox we use to grow our client’s businesses. Our primary tools are SEO, paid social media advertising, paid search engine advertising (aka PPC), organic social media strategy & management, content marketing, and analytics, but we also offer a full set of integrated marketing services, including branding, website design & development, graphic design, Amazon and email marketing. In essence, we amplify brands to maximize exposure, engagement, and conversions via optimizing websites, developing paid social and paid search campaigns. You can count on us to be your Most Valued Partner.

Our Services

Paid Media Services

At Anvil, we use paid media services to cover the broad spectrum of digital paid advertising, including paid social media, paid search (aka pay-per-click or PPC), Amazon advertising, OTT, retargeting and programmatic advertising. Anvil’s paid media strategic planning process covers all facets of digital advertising and we have the experience to develop and implement campaigns for companies of all sizes and shapes, from start-ups or the Fortune 1000.
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For more information on Paid Media, check out our blog posts:
How to Turn Distracted Shoppers into Customers
Search Engine Marketing – Two Disciplines, One Term

Search Engine Optimization Services

Anvil provides organic search engine optimization services focused on driving measurable growth in the organic ranking and visibility of our client’s websites. From keyword analysis to website traffic analysis or a complete audit of the onsite optimization of your website, our SEO team brings their expertise to bear and consistently delivers outstanding, measurable results.

Our strategic planning process begins with a thorough site audit and the development of a custom SEO plan based on the findings. Not all SEO strategies are created equal; each must necessarily reflect the particular goals of the site in question and the realities of the surrounding industry. We seek to maximize your strengths and effectively address the specific roadblocks that might be impacting your organic search visibility.
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For more information on SEO, check out our blog posts:
Accurately Measure Your Digital Marketing Efforts with Analytics
SEO Tactics for New Website

Social Media Services

It’s no secret social media is a perfect platform to not only find, but engage with consumers. Companies can choose their level of interaction from listening to consumers or driving the conversation. All companies should leverage the open communication social media creates and opportunity for consumer dialog and feedback that social media can offer.

Prior to creating a social media marketing plan, Anvil accesses current social efforts of not only your existing platforms, but also your competitor’s. This begins by taking a snapshot assessment of your current audience, who is engaging with you, where your existing and target consumers are and if there are missed opportunities. We also help lend clarity, strategy, and process to an organization’s social media presence by taking time to understand your business – allowing us to develop a holistic strategy with tactics for engaging your audience in an authentic, goal driven manner.
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For more information about Social Media, check out our blog posts:
Social Media Storytelling
5 Steps to Finding Your Voice on Social Media

Content Marketing Services

Anvil views content as the driving force behind successful digital marketing. A robust and successful content marketing strategy uses a multi-channel approach for distribution and utilizes Organic Search, Paid Media and Social Media to amplify quality content. We have developed a model by which content marketing efforts are fully integrated and amplified with our core services to help you define and implement content marketing within your organization. Whether you are a B2C or B2B business, we work with you to develop a comprehensive plan that is unique to your business.
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For more information about Content Marketing, check out our blog post:
Content Marketing for the Little (or Medium) Guy

Web Analytics Services

Data should always be at the heart of a marketing strategy and while most companies are using web analytics platforms such as Google Analytics, few actually trust that their data is tracking accurately, and even fewer have effectively integrated this data into their day-to-day decision-making processes.

Anvil’s team of strategists and specialists audit the web analytics setup and configuration to ensure the site is being tracked accurately and the data is useful and actionable. Beyond setup, we ensure that the wealth of data being captured is being used across the company to improve the site performance, inform business initiatives and support all marketing efforts. From custom dashboard reports to goal funnel visualization, our top priority is to make your data easy to access and understand so it can be leveraged into actionable insights that drive measurable results.
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For more information about Web Analytics, check out our blog post:
Accurately Measure Your Digital Marketing Efforts with Analytics

Website Development Services

With a foundation in search engine marketing, Anvil is well equipped to ensure that your audience finds you online – but the visitor journey doesn’t stop there! Once your visitor has arrived at your website, we can ensure that your visitors are delighted by what they find. Our primary web design goal is to clearly communicate your brand promise while creating a positive user experience that is intuitive and refreshing for your audience.
Get More InfoFor more information about Website Development, check out our blog post:
SEO Tactics for New Websites

Anvil Marketing Program™

Contact us today to learn how Anvil’s measurable marketing services can move your business forward.