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Blog Archives

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

Anvil Media Named a Top B2B Company in Oregon by Clutch

by Kent Lewis on September 23, 2020 · Award

In case you weren’t already aware, Anvil Media is turning 20 this year. We’ve had the opportunity to work with so many amazing partners over the years and we’d like ... » Continue

Business Plan Template: Best Practices and Key Components

by Kent Lewis on September 22, 2020 · b2bBusinessStrategic Internet MarketingStrategy

At Anvil, we’re fortunate to have the opportunity to work with companies of all sizes, including startups. Every so often, we come across a potential client that needs a bit ... » Continue

Digital Summit Seattle Conference Highlights

by Kent Lewis on March 1, 2019 · Digital Marketing

This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a ... » Continue

2019 Digital Marketing Predictions

by Kent Lewis on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

Nike’s 2018 Just Do It Campaign, the Aftermath

by Kent Lewis on September 12, 2018 · Advertising

As many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue

10 Insights from the Amazon Analytics 2018 Report by Hitwise

by Kent Lewis on August 29, 2018 · Amazon Shopping

I had the rare opportunity to spend a few minutes digesting the latest report from Hitwise: Amazon Analytics 2018 Report. I wasn’t shocked so much by the findings, as we at ... » Continue

10 Measurement Insights from a Career in Marketing

by Kent Lewis on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

My Conversation with Robin Carey of Social Media Today

by Kent Lewis on October 21, 2014 · Social MediaSocial Media MarketingSocial Media Spotlight

I was recently invited to host a luncheon interview with Robin Carey of Social Media Today at the IABC Heritage Conference in Providence, RI. The discussion was lively and informative ... » Continue

12 Career Tips for Growth-Minded Individuals

by Kent Lewis on December 3, 2013 · Businessonline reputation

I was recently asked to speak in front of a business class at Lakeridge High School outside Portland about building a career in digital marketing. I’ve given this presentation many ... » Continue

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