Category: google
Google Announces Several Updates to Search 🔍
by Mike Stormberg on October 20, 2020 · googleSearch Engine OptimizationSEOLate last week, Google announced a range of updates to search in their Search On live stream and blog. The updates that were covered during the event are focused ... » Continue
What’s New Google?
by Kari Schroeder on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorizedWhat’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue
Digital Advertising in a Volatile Marketing Landscape
by Kari Schroeder on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid AdvertisingWhen things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Kari Schroeder on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
2019 Recap: The Google Updates that Changed Search
by Mike Stormberg on December 11, 2019 · googleSearch Engine MarketingSEOAs we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue
Introducing BERT the New Algorithm Update From Google
by Mike Stormberg on October 29, 2019 · Digital MarketinggoogleSearch Engine OptimizationOn October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue
Why You Should Bid on Your Brand Name in a Brand Awareness Campaign
by Anvil on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid MediaOften at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue
Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better
by Kari Schroeder on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEMWhat are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue
A Guide to Google’s Site Diversity Change
by Mike Stormberg on July 10, 2019 · Digital MarketinggoogleSearch Engine Optimizationsearch marketing strategyIn Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is a change to search results aimed at increasing the diversity of search results, ... » Continue
Google Responsive Display Ads Refresh Saves Advertisers Time
by Anvil on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEMGoogle Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue