The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

     Late last week, Google announced a range of updates to search in their Search On live stream and blog. The updates that were covered during the event are focused ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

On October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is  a change to search results aimed at increasing the diversity of search results, ... » Continue