Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the ... » Continue

The Anvil SEO team is back to answer more of the internet’s burning questions about the world of Search Engine Optimization. Check out the first SEO Q&A as well as our ... » Continue

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

     Late last week, Google announced a range of updates to search in their Search On live stream and blog. The updates that were covered during the event are focused ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

On October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue