Category: Pay-Per-Click (PPC)
2022 CBD Marketing Tips & Strategies
by Joseph Schons on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue
The Great Integration- Paid Search and SEO
by Kari Schroeder on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEOWith the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue
How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend
by Brandon Elston on February 23, 2022 · Paid MediaPay-Per-Click (PPC)Display advertising is a powerful tool for brands to grow awareness for their products or services. It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue
How To Audit A Google Ads Account
by Brandon Elston on September 8, 2021 · AdwordsPay-Per-Click (PPC)As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue
Getting Started With Local PPC Advertising Part 2
by Brandon Elston on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
Getting Started With Local PPC Advertising Part 1
by Brandon Elston on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
The Beginner’s Guide to Paid Keyword Research
by Anvil on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
Google Trends: Back To School?
by Anvil on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine MarketingAs Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue