As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue