2022 CBD Marketing Tips & Strategies

by on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)

In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue

The Great Integration- Paid Search and SEO

by on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEO

With the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue

How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend

by on February 23, 2022 · Paid MediaPay-Per-Click (PPC)

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue

How To Audit A Google Ads Account

by on September 8, 2021 · AdwordsPay-Per-Click (PPC)

As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

Getting Started With Local PPC Advertising Part 2

by on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

Getting Started With Local PPC Advertising Part 1

by on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

The Beginner’s Guide to Paid Keyword Research

by on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

Google Trends: Back To School?

by on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue