Getting Started With Local PPC Advertising Part 1

by on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

5 Key Takeaways from Digital Summit 2021

by on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite Analytics

Digital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

Google Trends: Back To School?

by on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

Digital Marketing During the Time of COVID-19

by on April 29, 2020 · Digital Marketinglocal seoSearch Engine MarketingSocial Media

Here at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue

Recession Proof your Marketing and Navigate the COVID-19 Coronavirus

by on March 19, 2020 · Digital MarketingEconomySearch Engine Marketing

At the time of this article there are approximately 8,500 diagnosed cases of Coronavirus and 104 deaths in the United States and rising. I’m a GenXer, like a boomer only ... » Continue

2019 Recap: The Google Updates that Changed Search

by on December 11, 2019 · googleSearch Engine MarketingSEO

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue