Category: Search Engine Marketing
Two Keywords Enter a Bar
by Anvil on June 22, 2022 · AdvertisingDigital MarketingMarketingPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingThe last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue
Top Digital KPIs and Metrics Every Marketer Should Know
by Anvil on December 2, 2021 · Digital MarketingSearch Engine MarketingWebsite AnalyticsLet’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue
3 Must-Know Things to Do With Google Tag Manager
by Rachel McMahon on September 1, 2021 · Search Engine MarketingTool ReviewWebsite AnalyticsAre you looking for a quick and simple way to add code to your website without having to rely on a web developer? Look no further – Google Tag Manager ... » Continue
Getting Started With Local PPC Advertising Part 2
by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
5 Key Takeaways from Digital Summit 2021
by Rachel McMahon on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite AnalyticsDigital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
Google Trends: Back To School?
by Anvil on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine MarketingAs Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue
Digital Marketing During the Time of COVID-19
by Anvil on April 29, 2020 · Digital Marketinglocal seoSearch Engine MarketingSocial MediaHere at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue