3 Must-Know Things to Do With Google Tag Manager

by on September 1, 2021 · Search Engine MarketingTool ReviewWebsite Analytics

Are you looking for a quick and simple way to add code to your website without having to rely on a web developer? Look no further – Google Tag Manager ... » Continue

Getting Started With Local PPC Advertising Part 2

by on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

Getting Started With Local PPC Advertising Part 1

by on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

5 Key Takeaways from Digital Summit 2021

by on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite Analytics

Digital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

Google Trends: Back To School?

by on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

Digital Marketing During the Time of COVID-19

by on April 29, 2020 · Digital Marketinglocal seoSearch Engine MarketingSocial Media

Here at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue

Recession Proof your Marketing and Navigate the COVID-19 Coronavirus

by on March 19, 2020 · Digital MarketingEconomySearch Engine Marketing

At the time of this article there are approximately 8,500 diagnosed cases of Coronavirus and 104 deaths in the United States and rising. I’m a GenXer, like a boomer only ... » Continue

2019 Recap: The Google Updates that Changed Search

by on December 11, 2019 · googleSearch Engine MarketingSEO

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue