Category: optimization
Holiday Marketing Strategies: Adapting to the New Normal
by Kari Schroeder on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimizationThis holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Kari Schroeder on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
What’s in store for Email Marketing in 2020?
by Anvil on November 7, 2019 · Email MarketingMobileoptimizationEmail may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue
Google Responsive Display Ads Refresh Saves Advertisers Time
by Anvil on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEMGoogle Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue
Long-tail Keyword Research: Hidden Gems
by Anvil on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorizedYou’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue
Can I Replace My Agency with Artificial Intelligence Yet?
by Anvil on May 2, 2018 · BusinessMarketingoptimizationLearn what Curt McKay has to say about making the switch from agency to AI. » Continue
How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings
by Anvil on August 30, 2017 · googleoptimizationPaid MediaAdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue
How SEO Savvy is Your Web Development Team?
by Anvil on March 3, 2016 · Local SearchoptimizationSEOLooking to develop a whole new website or bring a new look and structure an existing site? Maybe you’ve reviewed portfolios and selected a web developer. Or maybe you’ve decided ... » Continue
How To Optimize Your Press Releases For SEO
by Anvil on October 7, 2014 · optimizationSearch Engine MarketingSearch Engine Optimizationsearch marketing strategySEOPurpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue
Let Google Title Your Next Blog Post
by Anvil on November 30, 2012 · increase trafficoptimizationSearch Engine OptimizationSEOIt’s easy to get caught in a roadblock when deciding on a title for your blog posts. On one hand you want your title to be exciting and catch your ... » Continue