This holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Learn what Curt McKay has to say about making the switch from agency to AI. » Continue

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

Looking to develop a whole new website or bring a new look and structure an existing site? Maybe you’ve reviewed portfolios and selected a web developer. Or maybe you’ve decided ... » Continue

Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

It’s easy to get caught in a roadblock when deciding on a title for your blog posts.  On one hand you want your title to be exciting and catch your ... » Continue