Quick Tips When Launching a Social Media Strategy

by on March 10, 2021 · Social MediaSocial Media MarketingSocial Media Strategy

Want to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue

Advertising with Apple iOS 14 – What You Need to Know

by on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media Strategy

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

How to Get Started in Influencer Marketing

by on December 10, 2020 · InfluencerSocial MediaSocial Media MarketingSocial Media Strategy

Influencer marketing has been a growing trend in 2020 as brands are looking for alternative ways to reach and engage with their customers online. Data from MuseFind shows that 92% of consumers ... » Continue

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

The Facebook Ad Boycott: What You Need to Know

by on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

Social Media Influencer Marketing During COVID-19

by on April 9, 2020 · InfluencerSocial Media Marketing

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Recap: Influencer Marketing Trends

by on September 26, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue

Recap: Creating an Effective Influencer Marketing Program

by on September 19, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue