Category: Social Media Marketing
Quick Tips When Launching a Social Media Strategy
by Giancarlo Fortuna on March 10, 2021 · Social MediaSocial Media MarketingSocial Media StrategyWant to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue
Advertising with Apple iOS 14 – What You Need to Know
by Jared Carpenter on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media StrategyWe have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue
How to Get Started in Influencer Marketing
by Jared Carpenter on December 10, 2020 · InfluencerSocial MediaSocial Media MarketingSocial Media StrategyInfluencer marketing has been a growing trend in 2020 as brands are looking for alternative ways to reach and engage with their customers online. Data from MuseFind shows that 92% of consumers ... » Continue
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
The Facebook Ad Boycott: What You Need to Know
by Jared Carpenter on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media StrategyWhat is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue
Social Media Influencer Marketing During COVID-19
by Giancarlo Fortuna on April 9, 2020 · InfluencerSocial Media MarketingInfluencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue
The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York
by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorizedIn late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue
Recap: Influencer Marketing Trends
by Anvil on September 26, 2019 · InfluencerSocial MediaSocial Media MarketingThis week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue
Recap: Creating an Effective Influencer Marketing Program
by Anvil on September 19, 2019 · InfluencerSocial MediaSocial Media MarketingThis week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue
Reddit Marketing Guide
by Anvil on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorizedReddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue