Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Homo Ex Machina: Where Human Touch in Personalized Marketing Exceeds AI Marketing

by on October 14, 2018 · Integrated MarketingMarketing AutomationUncategorized

As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue

4 Steps to Amplify Your Marketing Automation Program

by on May 14, 2018 · Digital MarketingMarketing Automation

Mike Terry, Anvil's Vice President, identifies 4 ways to amplify your marketing automation program » Continue

Marketo Summit: From the Outside Looking In

by on April 14, 2014 · Marketing Automation

I had the opportunity to attend Marketo’s Marketing Nation Summit last week.  The marketing automation market leader’s annual user conference drew more than 6,000 to San Francisco.  I’d say 90+ ... » Continue

A Journey through the Lead Marketing Life Cycle

by on October 28, 2013 · Marketing Automation

Marketing automation platform, Act-On, held its first user event in San Mateo in October.   The event was set up to mirror the Lead Marketing Life Cycle, going through each stage ... » Continue

Marketing Automation: Key Features Breakdown

by on June 18, 2013 · B2B Internet MarketingMarketing Automation

Marketing automation has been the fastest growing segment of cloud computing over the past five years.  What makes it so popular?  Marketing automation is a technology solution that streamlines, automates ... » Continue