Understanding Audience Values and How They Affect Ad Strategy

by on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Consider TikTok for Business

by on June 16, 2021 · Digital MarketingSocial Media Marketingtiktok

What is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue

5 Content Marketing Trends for a Post-COVID 19 World

by on May 13, 2021 · content marketingDigital MarketingpodcastVideoVoice SearchVoice Search Optimization

Content Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

5 Key Takeaways from Digital Summit 2021

by on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite Analytics

Digital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue

How to Improve Your Company’s Online Reputation

by on March 31, 2021 · Brand Imagecontent marketingDigital Marketing

As your brand grows, so do your reviews. That can be exciting as you look forward to the positive feedback and the warm-and-fuzzies that you expect to come your way. ... » Continue

A Beginner’s Guide to Google Search Console

by on March 24, 2021 · Digital MarketingSearch Engine OptimizationSEO

Have you ever wondered which terms your site ranks for? Curious if the schema you implemented worked? Those questions, and more, can be easily answered with Google Search Console. If ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

How COVID-19 Changed our Online Behavior

by on February 11, 2021 · Digital MarketingSearch Engine OptimizationSEOSocial Media

Before Friday the 13th of March, 2020, my typical day was spent meeting with clients and co-workers in-person, over lunch, at coffee and occasionally online. I’m sure yours was too. ... » Continue

The Power of Virtual Events Part 2

by on December 30, 2020 · conferencesDigital Marketing

Since the pandemic hit, we’ve all experienced at least one virtual event. As outlined in my previous article, there are many benefits virtual events provide, including a greater opportunity to ... » Continue