2022 CBD Marketing Tips & Strategies

by on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)

In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue

Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4

by on April 27, 2022 · Digital MarketingUncategorizedWebsite Analytics

As you probably have heard, Google finally announced the date for when they will sunset Universal Analytics: July 2023. While this news would understandably make any website owner panic, the ... » Continue

4 Ways to Evaluate Your Performance Marketing Channels

by on April 14, 2022 · account managementAdvertisingDigital Marketing

Performance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue

Digital Marketing Tools to Consider

by on February 17, 2022 · account managementb2bDigital MarketingInternet Marketing Tools

Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

Pinterest as a Digital Marketing Tool

by on February 2, 2022 · Digital MarketingPinterest

The Pinterest App launched in 2010 and for about 10 years showed very little innovation. Pinterest developed a reputation as a platform to reference for interior design ideas, wedding themes, ... » Continue

Micro-Influencers: The Key to Your Brand’s Success?

by on January 20, 2022 · Digital MarketingInfluencerInstagram

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

Time to Include Podcasting in Your Content Marketing Mix

by on January 13, 2022 · Digital MarketingMarketingSpotify

  Podcasting is an exploding content marketing category that has grown significantly since the COVID-19 pandemic. With more people at home and wanting to learn new things and new skills with ... » Continue

As Omicron Arrives, Marketers need to Focus on Digital

by on December 23, 2021 · BusinessDigital Marketing

In case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue

The Beginner’s Guide to Google Analytics 4 (GA4)

by on December 7, 2021 · Digital MarketingWebsite Analytics

Last year, Google introduced a new, updated version of Google Analytics called Google Analytics 4, or GA4. According to Google, “The new Google Analytics will give you the essential insights ... » Continue

Top Digital KPIs and Metrics Every Marketer Should Know

by on December 2, 2021 · Digital MarketingSearch Engine MarketingWebsite Analytics

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue