A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

How COVID-19 Changed our Online Behavior

by on February 11, 2021 · Digital MarketingSearch Engine OptimizationSEOSocial Media

Before Friday the 13th of March, 2020, my typical day was spent meeting with clients and co-workers in-person, over lunch, at coffee and occasionally online. I’m sure yours was too. ... » Continue

The Power of Virtual Events Part 2

by on December 30, 2020 · conferencesDigital Marketing

Since the pandemic hit, we’ve all experienced at least one virtual event. As outlined in my previous article, there are many benefits virtual events provide, including a greater opportunity to ... » Continue

The Power of Virtual Events, Part 1

by on December 17, 2020 · b2bconferencesDigital MarketingMarketingpodcast

As the world adapts to the lasting effects of COVID-19, virtual events are becoming the “new normal” — and they are not going anywhere anytime soon. Since COVID-19 began shutting ... » Continue

Anvil’s 2020 Digital Marketing Predictions: A Year in Review

by on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategy

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

Anvil Turns 20!

by on September 23, 2020 · Agency LifeBusinessChallenge Accepted!Company CultureDigital Marketing

We’re happy to announce Anvil celebrates 20 years in business in October 2020! To commemorate the achievement, we talked with President and Founder, Kent Lewis and Vice President, Mike Terry ... » Continue

How Long Does it Take to See the Results of SEO?

by on August 26, 2020 · Campaign GoalsDigital MarketingSEO

Immediate and instantaneous are common themes of today’s digital climate; however, when it comes to SEO, the timeline to results is more long-term. Search engines consider such a high quantity ... » Continue

How to Successfully Promote Your Video Content for Business

by on August 19, 2020 · content marketingDigital MarketingSEOVideo

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

Expanding Reach in a Volatile Digital Advertising Landscape

by on May 28, 2020 · AdwordsDigital MarketingPaid Media

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue