The Great Integration- Paid Search and SEO

by on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEO

With the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue

How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend

by on February 23, 2022 · Paid MediaPay-Per-Click (PPC)

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue

Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market

by on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media Marketing

This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

Geofencing – Grow Your Audience Without Extending Your Reach

by on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Understanding Audience Values and How They Affect Ad Strategy

by on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Beginner’s Guide to Reddit Advertising

by on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial Media

In recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

The Beginner’s Guide to Amazon Advertising in 2021

by on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

An Update on Third Party Cookie Data for 2021

by on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue