Emerging Ad Platforms All Advertisers Should Be Looking At

by on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

The Beginner’s Guide to Amazon Advertising in 2021

by on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

An Update on Third Party Cookie Data for 2021

by on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

The Beginner’s Guide to Paid Keyword Research

by on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Anvil Employee Profile: Jared Carpenter

by on July 23, 2020 · AdvertisingAgency LifeCompany CulturePaid Media

Meet Jared! He’s our newest SEM Coordinator, with a background in Social Media and Search Engine Marketing. He specializes in increasing traffic and leads through paid social ads and loves ... » Continue

Expanding Reach in a Volatile Digital Advertising Landscape

by on May 28, 2020 · AdwordsDigital MarketingPaid Media

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

Anvil Employee Profile: Kari Schroeder

by on March 10, 2020 · AdvertisingAgency LifeCompany CulturePaid AdvertisingPaid MediaPay-Per-Click (PPC)

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue