Category: Paid Media
The Great Integration- Paid Search and SEO
by Kari Schroeder on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEOWith the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue
How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend
by Brandon Elston on February 23, 2022 · Paid MediaPay-Per-Click (PPC)Display advertising is a powerful tool for brands to grow awareness for their products or services. It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue
Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market
by Kari Schroeder on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media MarketingThis holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue
Geofencing – Grow Your Audience Without Extending Your Reach
by Joseph Schons on August 19, 2021 · AdvertisingDigital MarketingMobilePaid MediaFor local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue
Understanding Audience Values and How They Affect Ad Strategy
by Kari Schroeder on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Beginner’s Guide to Reddit Advertising
by Anvil on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial MediaIn recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue
Emerging Ad Platforms All Advertisers Should Be Looking At
by Kari Schroeder on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid MediaFinding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue
The Beginner’s Guide to Amazon Advertising in 2021
by Anvil on April 8, 2021 · AdvertisingAmazon ShoppingPaid MediaIn recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue
An Update on Third Party Cookie Data for 2021
by Kari Schroeder on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediaThe good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue