This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

In recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue