It is common knowledge that a large portion of web traffic is driven by major commercial search engines such as Google, Bing, and DuckDuckGo. Visibility in the search engines is key to driving targeted traffic to your site that converts into customers.
Anvil Media provides organic search engine optimization (SEO) services focused on driving measurable growth in the organic ranking and visibility of our client’s websites. We offer different audits and services to deliver a customized product unique to each client’s current needs. From keyword analysis to website traffic analysis or a complete audit of the onsite optimization of your website, Anvil’s SEO team brings their expertise to bear and consistently delivers outstanding, measurable results.
Search Engine Optimization (SEO)
Anvil’s strategic planning process begins with an exhaustive site audit and the development of a custom SEO plan based on the findings. Not all SEO strategies are created equal; each must necessarily reflect the particular goals of the site in question and the realities of the surrounding industry. Anvil seeks to maximize your strengths and effectively address the specific roadblocks that might be impacting visibility.
This phase covers the following SEO initiatives:
- Keyword research
- Content optimization
- Technical expertise
- Link development
- Site structure & architecture optimization
- Local SEO
- International SEO
- Trust factors & penalty risks
SEO Audits and Plans
Check out the different unique SEO services Anvil provides below as well as products that encompass all of Anvil’s areas of digital marketing teams.
Internal Site Optimization Audit and Plan (ISAP)
The goal of the Internal Site Audit is to review the internally controllable elements of a website in need of optimization. Anvil will identify specific gaps or areas of weakness relating to content, code and credibility. To determine these opportunities, the audit begins with The Anvil Marketing Index™ Scorecard which measures and scores different critical marketing criteria, focusing on: Developer Guidelines, Copywriting Guidelines, Blog Optimization, Semantic Markup, Media File Optimization, and External SEO. Anvil will provide prioritized action items aimed at improving the website’s optimization in these areas. Major objectives could include:
- A keyword and content strategy that supports target keywords to help improve visibility and organic positioning.
- Technical improvements that look to improve page load times, page experience scores, crawlability and indexability.
- User experience opportunities to drive more leads and organic performance.
External Site Audit & Plan (ESAP)
The External Site Audit & Plan is designed to identify the elements of a website and a brands web presence that affect a brands external Search Engine Optimization. The audit examines several factors including competitive content mx, competitive link profiles, and competitive social media presence. The ESAP also outlines best practices for creating linkable content, improving link portfolios, and using PR efforts to build brand recognition. Anvil will provide prioritized action items aimed at improving the website’s external optimization. Major objectives may include:
- Focused link building with potential link target document to be provided by Anvil Media.
- Content creation focused on building resources and materials that drive links back to the website.
- Engaging in offsite content promotion and proliferation through content syndication, sponsored links, and PR efforts.
Web Analytics Audit and Plan (WAAP)
Assesses the current status of a website’s web analytics and offers specific instructions and recommendations around how to maximize insight, KPIs, and other meaningful points of information that relate to monthly conversions and transactions. Anvil analyzes the data to validate code, reviews existing reports for recommendations, adds segments and filters within Analytics, and makes recommendations for further optimization and gains insights based on user behavior on-site.
Keyword Audit and Plan (KWAAP)
Keyword research to identify and map all relevant key terms that support organic, paid search and social media efforts to ensure optimal efficiency when targeting qualified prospects and customers. The Plan will be used by Anvil to inform the Site Optimization, Search Authority, Paid Media and Landing Page Audits and Plans.
Local SEO Audit and Plan (LSAP)
Provide a comprehensive plan of action that aligns with and supports a website’s complete local presence including Google My Business listing optimizations, local business and directory listings, on-site optimization and current local content.
Heatmapping Audit and Plan (HMAP)
Analysis of user behavior, click mapping and session recording technology to determine how website optimizations, design updates, or on-page copy edits can affect the user experience and conversion rate of the website.
Identifies long-tail keyword phrases and questions that support brand goals and messaging which are used to develop a content strategy focused on implementing properly structured content that answers the questions a potential website visitor may have.
SEO Management Setup
Following the audit, Anvil will provide deliverables laid out within the prioritized action items of the audit document aimed at improving the website’s optimization. Major items include but are not limited to:
- Title tags and meta descriptions
- Image alt text
- Schema markup
- Page speed insights and recommendations
- Conversion touch point highlights
SEO Management & Reporting
Search engine optimization is an ongoing activity, where Anvil constantly monitors site performance, traffic, and conversions. Anvil ensures site optimization recommendations are properly implemented and continually refines every SEO strategy as it moves forward.
Typical SEO activities during an ongoing engagement include, but are not limited to:
- Identification of new keyword trends
- Metadata development (search engine title tags, search engine description, etc.)
- Monitoring of site speed, broken links and redirect errors
- Content marketing activities
- Link acquisition
- Citation building and local feed optimization (local SEO)
Ongoing SEO Engagement
Within our ongoing engagement, we create and review monthly reporting and analysis, to provide insight and recommendations for the upcoming month based on the data provided. Anvil focuses on critical KPIs and presents data within the context of historical performance (Month over Month, Year over Year, etc.) to make improvements. We pride ourselves on not only presenting the data, but translating it into actionable insights for effective website improvement and SEO management.
Need something that is uniquely customized to your organic SEO needs? Anvil will work with you to assess your needs and identify areas where we can fill the gaps and complement your existing organic SEO efforts.
Learn more about our SEO efforts by reviewing our most prominent SEO case studies:
Dormify – Anvil ensured Dormify organically ranked as the #1 site in the world for the search term “Room Decor” on Google.
Straightaway – Anvil helped expand visibility for priority keywords, grow awareness, and improve organic performance of the Straightaway website and the app store listings.
ISG – Anvil Media surpassed two key benchmarking goals for Information Services Group (ISG) to reach 30K organic search clicks and 50 conversion actions on-site.
Contact us if you have questions about SEO or want to see how Anvil can upgrade your organic web presence.