It is common knowledge that the majority of web traffic is driven by the major commercial search engines: Google, Yahoo!, and Bing. Visibility in the search engines is key to driving targeted traffic to your site that converts into customers.
Anvil Media provides organic search engine optimization services focused on driving measurable growth in the organic ranking and visibility of our client’s websites. We offer different audits and services to deliver a customized product unique to each client’s current needs. From keyword analysis to website traffic analysis or a complete audit of the onsite optimization of your website, Anvil’s SEO team brings their expertise to bear and consistently delivers outstanding, measurable results.
Search Engine Optimization (SEO)
Anvil’s strategic planning process begins with an exhaustive site audit and the development of a custom SEO plan based on the findings. Not all SEO strategies are created equal; each must necessarily reflect the particular goals of the site in question and the realities of the surrounding industry. Anvil seeks to maximize your strengths and effectively address the specific roadblocks that might be impacting visibility.
This phase covers the following SEO initiatives:
- Keyword research
- Content optimization
- Technical expertise
- Link development
- Site architecture optimization
- Local SEO
- International optimization
- Trust factors & penalty risks
SEO Management & Reporting
Search engine optimization is an ongoing activity, where Anvil constantly monitors site performance, traffic, and conversions. Anvil ensures site optimization recommendations are properly implemented and continually refines every SEO strategy as it moves forward.
Typical SEO activities during an ongoing engagement include, but are not limited to:
- Identification of new keyword trends
- Metadata development (search engine title tags, search engine description, etc.)
- Monitoring of site speed, broken links and redirect errors
- Content marketing activities
- Link acquisition
- Citation building and local feed optimization (local SEO)
SEO Audits and Plans
Check out the different unique SEO services Anvil provides below as well as products that encompass all of Anvil’s areas of digital marketing teams.
Anvil Marketing Index Scorecard™ (AMI Scorecard™)
The Anvil Marketing Index™ Scorecard measures and scores 100 different critical marketing criteria, grouped in five important topical areas: Brand Impact, Website Performance, Search, Paid Media and Social Media.
Anvil Marketing Index Snapshot™ (AMI Snapshot™)
The Snapshot measures and scores 25 different critical marketing measurement elements (a subset of the Scorecard elements) grouped in the same five important topical areas: Brand Impact, Website Performance, Search, Paid Media and Social Media.
Conversion Rate Optimization Audit and Plan
The Conversion Rate Optimization Audit and Plan takes an in-depth look at the usability of our client’s website as well as the user engagement metrics of our client’s website to develop a plan that will increase the flow of visitors to the point of conversion and ultimately, help increase the overall number of conversions.
Keyword Audit and Plan (KWAAP)
Identify and map all relevant key terms that support organic, paid search and social media efforts to ensure optimal efficiency when targeting qualified prospects and customers. The Plan will be used by Anvil to inform the Site Optimization, Search Authority, Paid Media and Landing Page Audits and Plans.
Local SEO Audit and Plan (LSAAP)
Provide a comprehensive plan of action that aligns with and supports a website’s complete local presence, including local business and directory listings, on-site optimization and current local content.
Search Authority Audit and Plan (SAAP)
Provide a comprehensive audit of a website’s off-site search engine ranking factors, including inbound link profile, citations, social media footprint and methods of content development and syndication.
Site Optimization Audit and Plan (SOAP)
Identify specific gaps or areas of weakness within a website’s technical structure that prevent it from maximizing search efficiency. This document focused on key on-site optimization factors relating to content, code and credibility.
Voice Search Optimization Strategy (VSOS)
Identifies long-tail keyword phrases and questions that support brand goals and messaging which are used to develop a content strategy focused on implementing properly structured content that answers the questions a potential website visitor may have.
Web Analytics Audit and Plan (WAAP)
Assesses the current status of a website’s web analytics and offers specific instructions and recommendations around how to maximize insight, KPIs, and other meaningful points of information that relate to monthly conversions and transactions.
The Anvil Marketing Plan™ or AMP™ utilizes Organic Search, Paid Media and Social Media to amplify unique, share-worthy content focused on increasing brand awareness and creating deeper engagement as well as increasing conversions and higher brand loyalty.
Customized Ongoing SEO Engagement:
Need something that is uniquely customized to your organic SEO needs? Anvil will work with you to assess your needs and identify areas where we can fill the gaps and complement your existing organic SEO efforts.