Category: Pay-Per-Click (PPC)
Why Broad Match Keywords Look So Good, But Hurts So Bad
by Anvil on August 15, 2018 · googlePay-Per-Click (PPC)When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue
Gen Z: A Generation Like No Other
by Anvil on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media MarketingRead insights from YMS SFO to revise your youth marketing strategy. » Continue
10 Things You Need to Know About Google Ad Grants
by Anvil on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
Dr. AdWords or: How I Learned to Stop Worrying and Love SEM
by Anvil on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue
Talk Money To Me: The Future of Paid Media In A Voice-First World
by Anvil on March 29, 2017 · googlePaid MediaPay-Per-Click (PPC)Voice SearchVoice Killed The Keyboard Star Over the past year, you’ve likely heard murmurings about the Dawn of Voice Search. 7 million “voice-first” devices like Google Home and Amazon Echo were shipped ... » Continue
LinkedIn Advertising 101
by Anvil on January 25, 2017 · LinkedInLinkedIn AdvertisingPaid MediaPay-Per-Click (PPC)LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The ... » Continue
12 Google AdWords Features Launched in Q3 2016
by Anvil on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue
Anvil Recognized as Top Paid Per Click Agency by Clutch
by Anvil on October 11, 2016 · Paid MediaPay-Per-Click (PPC)Anvil is honored to be recognized by Clutch as a top Pay Per Click Agency in North America and England for the second year in a row now. Top candidates ... » Continue
Micro-Moments Part 2: I-Want-To-Buy
by Anvil on September 29, 2016 · Paid AdvertisingPaid MediaPay-Per-Click (PPC)The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue