Category: Marketing
Two Keywords Enter a Bar
by Anvil on June 22, 2022 · AdvertisingDigital MarketingMarketingPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingThe last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue
The Rising Importance of Video Content
by Anvil on May 26, 2022 · content marketingMarketingVideoIt is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content ... » Continue
Top Influencer Marketing Trends of 2022
by Anvil on March 10, 2022 · InfluencerInstagramMarketingSocial Media StrategyIt is no secret in the marketing world that influencer marketing has quickly become one of the most effective methods there is to raise brand awareness, brand loyalty and to ... » Continue
Time to Include Podcasting in Your Content Marketing Mix
by Anvil on January 13, 2022 · Digital MarketingMarketingSpotifyPodcasting is an exploding content marketing category that has grown significantly since the COVID-19 pandemic. With more people at home and wanting to learn new things and new skills with ... » Continue
Spotify for Artists and Podcasters
by Anvil on October 27, 2021 · AdvertisingMarketingpodcastSpotifyI may not be old enough to bathe in the nostalgia of digging through crates of records, but I do remember the excitement of waiting in line at Sam Goody ... » Continue
Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market
by Anvil on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media MarketingThis holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue
Beginner’s Guide to Reddit Advertising
by Anvil on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial MediaIn recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue
The Power of Virtual Events, Part 1
by Joanna Hammond on December 17, 2020 · b2bconferencesDigital MarketingMarketingpodcastAs the world adapts to the lasting effects of COVID-19, virtual events are becoming the “new normal” — and they are not going anywhere anytime soon. Since COVID-19 began shutting ... » Continue
Holiday Marketing Strategies: Adapting to the New Normal
by Anvil on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimizationThis holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue
7 Tips to Kick-Start Your Email Marketing
by Anvil on July 9, 2020 · Businesscontent marketingEmail MarketingMarketingAs you keep an eye on your 2020 disaster bingo card to win the office pool, you are noticing that your customers don’t open your emails like they used to. ... » Continue