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Repurposing Content On Slim Budget

by Anvil on December 6, 2013B2B Internet Marketingb2cCheat SheetsEmarketingFacebookIntegrated MarketingLink Building and Baitinglink developmentLink Development StrategiesOnline Brand Managementonline reputationOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

Repurposing Content On Slim Budget

by Anvil on December 6, 2013B2B Internet Marketing

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing study, the number one challenge brands and companies face is the bandwidth and resources to create consistent, quality content on an ongoing basis.

biggest-content-marketing-challenge

Luckily, there are a few repurposing tricks you can use so you don’t have to reinvent the wheel every time your content manager yells at you for a new article. Below are 3 common pieces of content you probably already have with easy tactics to help stretch their worth.

1. Blog Post – Have a huge archive of blog posts on your CMS? Don’t let them die a slow death, pump some life back into them.

What you can do:

  • Put bullets points over an image to create a quick infographic
  • Use topics to create weekly Facebook and Twitter chats
  • Use quotes to create one-liner photos

Screen Shot 2013-12-06 at 11.31.55 AM

2. Industry News – Every industry has news, this is a gold mine of quotes, topics, and ideas just for you!

What you can do:

  • Associate a series of “lessons learned” or “tips lists” derived from each news story
  • Illustrate quotes to create sharable images
  • Take the top 10 headlines and create a list with links

3. Data – Does your company make boring data sheets or product spec documents that are wall-to wall-text? Jazz those numbers up.

What you can do:

  • Pop stats and into excel to represent the numbers in a chart or graph
  • Turn your numbers into a narrative to help prove your point
  • Represent the numbers using photos or illustrations to create a quick inforgraphic

What’s more fun? This:

Screen Shot 2013-12-06 at 11.26.26 AM

Or this:

Screen Shot 2013-12-06 at 11.25.52 AM

There are only two steps when looking for content repurposing opportunities:

  • Take log of everything you have in your arsenal
  • Think outside the box

And remember, you can’t make something out of nothing.

 

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