Link-Building in 2015: The Tactics You Don’t Need to ‘Try to Avoid’

by on February 18, 2015 · Link Building and BaitingLink Development StrategiesSEO

Last Friday, Google’s John Mueller said link-building can do more bad than good and should generally be avoided. And then the internet overreacted. In response to the question “Is link-building in ... » Continue

Repurposing Content On Slim Budget

by on December 6, 2013 · B2B Internet Marketingb2cCheat SheetsEmarketingFacebookIntegrated MarketingLink Building and Baitinglink developmentLink Development StrategiesOnline Brand Managementonline reputationOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

Penguin Warning: How to Avoid Google Penguin 2.0

by on May 14, 2013 · Link Building and Baitinglink developmentSEO

Sound the alarm, Penguin 2.0 is on its way. Last Friday Google’s Matt Cutts announced on Twitter that a Penguin 2.0 update will be arriving in the “next few weeks.”  ... » Continue

The Week in Search & Social for August 10…and oops, August 3

by on August 11, 2011 · Adwordsanalyticsb2bB2B Internet Marketingb2cconversion optimizationFacebookgoogleLink Building and Baitinglink developmentLink Development StrategiesLocal SearchLocal Searchlocal seoMobilePay-Per-Click (PPC)Pay-Per-Click (PPC)post-click marketingppcSEOSocial MediaTwitterweb designWebsite AnalyticsWebsite Design

Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose ... » Continue

Step-by-Step Press Release Optimization

by on December 9, 2010 · Link Building and BaitingOnline Public RelationsOnline Reputation ManagementSearch Engine OptimizationSEM PR

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

So you think a bad rep could be good for your rankings?

by on December 2, 2010 · Link Building and BaitingOnline Reputation Management

There seems to be a lot of random ideas out there on how to increase your search rankings, but the idea that getting bad reviews can help you get to ... » Continue

Tool Review: Traffic Marks Link Building Tool

by on July 31, 2008 · Link Building and Baiting

Matt McGee has posted an excellent review of a new link building tool, Traffic Marks. Which we’ll be testing the next month and will report back on this tool asap. ... » Continue