Category: Local Search
Getting Started With Local PPC Advertising Part 2
by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
Anvil Answers Your SEO Questions
by Anvil on August 5, 2020 · Local Searchlocal seoSearch Engine OptimizationSEOWhat is SEO, really? For those of you who are unfamiliar with the general idea of SEO, it is the process by which a website can increase the quantity and ... » Continue
6 Essential Tips to Fully Optimize Your Google My Business
by Rachel McMahon on July 15, 2020 · Google My BusinessLocal Searchlocal seoSearch Engine OptimizationWhat is Google My Business? Google My Business is a free platform that allows businesses to connect with customers. The goal of your listing is to let your customers know you ... » Continue
Importance of Reviews for Local SEO and How to Get Them
by Anvil on November 29, 2017 · Local Searchlocal seoSEOAs we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue
Google’s ‘Best’ New Search Results Display
by Anvil on May 3, 2017 · Digital MarketinggoogleLocal SearchThe importance of positive reviews from your customers is no secret, and it is now becoming more important than ever for small businesses. According to a survey done by ... » Continue
Beginner’s Guide to Local SEO
by Anvil on July 6, 2016 · Local SearchLocal Searchlocal seoGoogle is continually blurring the line between Local SEO and Traditional SEO. In a recent algorithm update, local ranking signals are more heavily influenced by traditional SEO than ever. You ... » Continue
Surprise! Another Change in Local Search Rankings
by Anvil on May 4, 2016 · Local SearchLocal Searchlocal seoSEOIn a recent update, Google has made traditional SEO efforts an even more important part of local search rankings. Traditional SEO efforts have also played an important role in local ... » Continue
Locations Pages Go Hyperlocal
by Anvil on March 18, 2016 · Local SearchYou’ve claimed your Google Listing, added your NAP (name, address, phone number) to all your online profiles and even submitted a Moz listing. So now I ask you, what does ... » Continue
What the Google+ Changes Mean for Local Search
by Anvil on December 18, 2015 · googleLocal Searchlocal seoAnyone who is familiar with Google knows that they are always changing things. It has been no secret that Google+ has been a less than stellar experiment by Google. The ... » Continue