Targeting on Facebook Ads for Beginners

by on July 14, 2022 · AdvertisingFacebookUncategorized

Facebook Ads is an incredibly powerful tool when it comes to advertising your brand. How so? Well to start, everyone uses Facebook. During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users.  Facebook ... » Continue

Advertising with Apple iOS 14 – What You Need to Know

by on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media Strategy

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

The Facebook Ad Boycott: What You Need to Know

by on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Why is Social Media so Important?

by on January 7, 2020 · FacebookInstagramPinterestSocial MediaTwitter

We hear about social media constantly: who tweeted this, who instagrammed that, did you see her Story, did you pin that décor idea? It’s enough to make your head spin. ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Instagram October updates 2018

by on November 16, 2018 · FacebookInstagramSocial Media

Instagram Founders and CEO’s part ways with the company: This was highly reported news, but I still thought I should highlight it. Reports say that “has reported that the split is ... » Continue

How to Target Audiences without Facebook Partner Categories

by on June 27, 2018 · FacebookPaid AdvertisingTwitter

Learn how to target audiences without Facebook Partner Categories. » Continue

Everything You Need to Know About Facebook’s New Algorithm Changes

by on January 19, 2018 · Facebook

Late last week, Facebook’s founder Mark Zuckerberg made an announcement that left every Facebook Marketer shook. The news feed was going to change again, this time to prioritize content from ... » Continue

Chatbots: What Are They and How Can You Use Them?

by on December 20, 2017 · ChatbotFacebook

In 2017, we noticed the growing popularity of Messaging apps, as organic reach started to dwindle, along with seeing a growing demand for quicker customer service from brands. While consumers are ... » Continue