Defend Your Trademarked Terms

by on March 31, 2011 · Internet Marketing ToolsOnline Brand ManagementSearch Engine MarketingStrategic Internet Marketing

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

The Big Picture for March 9th (er, 11th)

by on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite Design

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

All About Press Release Optimization

by on December 9, 2010 · Online Brand ManagementSearch Engine MarketingSearch Engine Optimization

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Active Link Building With Press Release Optimization

by on June 9, 2010 · Link Development StrategiesOnline Brand ManagementOnline PublicationsSearch Engine MarketingStrategic Internet Marketing

Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my ... » Continue

Forward > Thinking Fridays: How Safe Is Your Reputation?

by on May 15, 2009 · Online Brand Management

  Everyone hates having a bad reputation.  Whether you were that kid in gym class that smelled funny or were that guy that parked in the boss’ parking space on accident, ... » Continue

Product Revenue & Reputation Management Via Twitter

by on May 11, 2009 · Online Brand ManagementTwitter

Twitter, Twitter, Twitter.  It’s everywhere these days.  Even Oprah is on it now (@oprah).  Along with this huge growth, though, come questions about what Twitter’s future will look like.  No ... » Continue

Sneaky Anchor Text Tactics:

by on April 27, 2009 · Ecommerce Website TipsLink Development StrategiesOnline Brand ManagementSearch Engine Optimization

I was doing some research today for an eCommerce client (I was totally NOT shopping online while at work), and was looking at I noticed the waaaay below-the-fold text ... » Continue

Find Your Customers Online Using Advanced Twitter Search

by on April 22, 2009 · Online Brand ManagementSocial Media MarketingStrategic Internet MarketingTwitter

Last week, after enjoying a delicious doughnut from a popular local doughnut shop, I sent out a Tweet to advertise my great experience. When I went home that evening, I ... » Continue

DiGiorno Pizza on Twitter: Yawn.

by on April 9, 2009 · Online Brand ManagementSocial Media MarketingSocial Media SpotlightTwitter

Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if ... » Continue

PPC Spotlight: Les Schwab Tires – Where’s the Beef?

by on April 3, 2009 · Online Brand ManagementPay-Per-Click (PPC)Search Engine OptimizationStrategic Internet Marketing

Full disclosure: I am a big fan of Les Schwab Tire Centers. In my experience their service is speedy, honest and fantastically friendly. About a year ago, when I was ... » Continue