Redesign Killer: Did Snapchat Just Become the New Myspace by on February 14, 2018 · DesignDigital MarketingSnapchatSocial Media

Can a redesign kill your company? Short answer is yes. Long answer, look at Snapchat. With failed attempts in launching Spectacles in 2016, to the alleged copy catting done by Instagram ... » Continue

How to Capitalize on Instagram’s API Update, Allowing Third Party Posting Tools by on January 31, 2018 · InstagramSocial Media

With Instagram now enabling businesses to schedule their posts using third party tools, managing an Instagram business page just become a whole lot more manageable. So, let’s go over how your ... » Continue

6 Ways to Draw Out All the Potential of Your Instagram Channel by on January 3, 2018 · InstagramSocial MediaStrategy

Instagram, it’s all a bunch of selfies right? Wrong. Well, not entirely wrong but definitely not painting the entire picture. Instagram is one of the most popular social media networks ... » Continue

Emerging Social Media Content Trends for Your 2018 Strategy by on December 6, 2017 · Social MediaSocial Media Strategy

Social Media is the best outlet a brand has for building a direct relationship with their audience. As technology continues to grow and move faster, brands are forced to shift ... » Continue

Refocusing Your Facebook Strategy to Increase Organic Reach by on November 8, 2017 · Social MediaSocial Media MarketingSocial Media Strategy

With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

3 Helpful Ways to Increase Your Engagement on Instagram by on October 11, 2017 · EngagementInstagramSocial Media

With Instagram hitting over 800 Million active users, I thought I would drop some helpful tips on reaching these users and growing your engagement. Being that Instagram is aphoto-centric platform, in ... » Continue

Social Media For The Holidays by on September 13, 2017 · Holiday ShoppingSocial MediaSocial Media Marketing

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

Social SEO Optimization Series: SEO for Instagram by on September 6, 2017 · InstagramSEOSocial MediaSocial Media MarketingSocial Media Marketing Optimization

As I mentioned in the first article of this series over SEO optimization for Facebook, social media is not currently an SEO ranking factor, however, our social presence can positively ... » Continue

Driving Social Media and Marketing Results Through Podcasting by on August 15, 2017 · Digital MarketingpodcastSocial Media

Chances are you listen to podcasts, have listened to one, know people who listen, or at least have heard of podcasting. Podcasting is a rapidly growing area of media. Per ... » Continue

Social Listening: Why It Is Important and How to Get Started by on July 11, 2017 · Digital MarketingSocial ListeningSocial Media

If a tree falls in the forest and no one’s around to hear it, did it really make a sound? The answer is very similar to that if someone complained ... » Continue