5 Steps to Create a Content Marketing Strategy to Grow Your Business

by on November 5, 2020 · Contentcontent marketingSocial Media

Content Marketing is an important task for any organization, especially for the small team of people working on the ‘content’ team. Everyone has their specialty but is your content team ... » Continue

The Facebook Ad Boycott: What You Need to Know

by on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

Digital Marketing During the Time of COVID-19

by on April 29, 2020 · Digital Marketinglocal seoSearch Engine MarketingSocial Media

Here at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue

Why is Social Media so Important?

by on January 7, 2020 · FacebookInstagramPinterestSocial MediaTwitter

We hear about social media constantly: who tweeted this, who instagrammed that, did you see her Story, did you pin that décor idea? It’s enough to make your head spin. ... » Continue

Why You Should Be Paying Attention To TikTok

by on October 17, 2019 · Gen ZMillennialsSocial Media

Growing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Recap: Influencer Marketing Trends

by on September 26, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue

Recap: Creating an Effective Influencer Marketing Program

by on September 19, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue

Recap: Despite Challenges, Influencer Marketing is Here To Stay

by on September 12, 2019 · InfluencerInstagramSocial Media

This month, Anvil CEO Kent Lewis is publishing a three-part series with SmartBrief about influencer marketing. If you’re interested in learning more about social media marketing for your business, reach ... » Continue

Is the Influencer Effect Wearing Off?

by on July 17, 2019 · Digital MarketingSocial Media

For the past few years, those of us in marketing have heard, read and probably talked about influencer marketing. What was one time an inexpensive way to promote new products, ... » Continue