Blog Archives
What’s New Google?
by Anvil on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorizedWhat’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue
The Facebook Ad Boycott: What You Need to Know
by Anvil on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media StrategyWhat is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue
Anvil Employee Profile: Riley Grubb
by Anvil on February 25, 2020 · AdvertisingAgency LifeCompany CultureDigital MarketingPaid MediaMeet Riley. He is a paid media specialist at Anvil, focused on delivering the best results possible through our clients’ paid media efforts. He has over 6 years’ experience working ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Anvil on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
Amplifying your Ecommerce Marketing Strategy Through Paid Ads
by Anvil on August 21, 2019 · Paid MediaAs shopping online continues to grow, it is important for Ecommerce brands to stay on top of trends and ensure their products stand out from their competitors. According to Oberlo, ... » Continue
5 Ways to Keep Your Paid Campaigns Goal-Oriented
by Anvil on March 7, 2018 · Campaign GoalsPaid MediaEvery marketing plan starts with an objective; a clear goal that propels the campaigns forward. But for many, these goals get muddied over time. As your campaigns grow, tracking issues ... » Continue
True Love In Remarketing: 8 Ways To Win The Hearts Of Your Customers
by Anvil on February 7, 2018 · Paid MediaRemarketingIt’s a classic love story: Girl meets website Girl and site get to know each other Girl leaves website Website wins girl back using remarketing Spoiler Alert: Girl becomes website’s customer and shops happily ever ... » Continue
Dr. AdWords or: How I Learned to Stop Worrying and Love SEM
by Anvil on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue
Anvil Presents Four New Services Offerings
by Anvil on November 1, 2017 · Amazon Shoppingcompetitive intelligenceConversion Rate OptimizationVoice Search OptimizationIt’s been a busy year at Anvil and we have been working hard to develop new services that can help take your business to the next level. From expanding our ... » Continue
Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season
by Anvil on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid MediaIt’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue