The Beginner’s Guide to Amazon Advertising in 2021

by on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

How to Win the Amazon Buy Box

by on September 16, 2020 · Amazon Shoppingproduct marketingShopping Cart

What is the Amazon Buy Box? As everyone is quite aware, Amazon has become a monolith in ecommerce.  In 2019, Amazon captured an estimated 47% of all online sales in the ... » Continue

The Beginner’s Guide to Building Amazon Product Listings

by on June 24, 2020 · Amazon Shoppingproduct marketing

  New to selling on Amazon? The first major step after getting signed up to the platform is to build your product listing pages. How you put together your product listings ... » Continue

Selling on Walmart Marketplace: How Does it Compare to Amazon?

by on March 4, 2020 · AdvertisingAmazon Shoppingproduct marketingShopping Cart

Walmart, a name that needs no introduction in the retail industry, has been making major strides to compete with ecommerce juggernaut Amazon as the go-to marketplace for ecommerce sellers. Since ... » Continue

2019 Digital Marketing Predictions

by on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

New eBooks for Your Holiday Stockings

by on November 20, 2018 · Amazon Shoppingb2cBusinessHoliday MarketingHoliday ShoppingpodcastPosition 0UncategorizedVoice Search

Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into ... » Continue

10 Insights from the Amazon Analytics 2018 Report by Hitwise

by on August 29, 2018 · Amazon Shopping

I had the rare opportunity to spend a few minutes digesting the latest report from Hitwise: Amazon Analytics 2018 Report. I wasn’t shocked so much by the findings, as we at ... » Continue

Optimizing Amazon Product Pages for Google Organic Search

by on March 21, 2018 · Amazon ShoppingSearch Engine Optimization

There is little discussion surrounding how to get Amazon product pages to rank organically in Google. The following is an exploration of how to approach a secondary strategy of ranking ... » Continue

Anvil Presents Four New Services Offerings

by on November 1, 2017 · Amazon Shoppingcompetitive intelligenceConversion Rate OptimizationVoice Search Optimization

It’s been a busy year at Anvil and we have been working hard to develop new services that can help take your business to the next level. From expanding our ... » Continue