Blog Archives
Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
by Anvil on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEMBack in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue
Anatomy of a Simplified Digital Paid Media Strategy
by Anvil on August 25, 2021 · AdvertisingAdwordsCampaign GoalsWe have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue
Understanding Audience Values and How They Affect Ad Strategy
by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Emerging Ad Platforms All Advertisers Should Be Looking At
by Anvil on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid MediaFinding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue
The Beginner’s Guide to Amazon Advertising in 2021
by Anvil on April 8, 2021 · AdvertisingAmazon ShoppingPaid MediaIn recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue
An Update on Third Party Cookie Data for 2021
by Anvil on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediaThe good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue
Advertising with Apple iOS 14 – What You Need to Know
by Anvil on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media StrategyWe have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
Video Advertising: Why All Brands Should Be Doing it and Where
by Anvil on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideoThere has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue
The Beginner’s Guide to Paid Keyword Research
by Anvil on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue