It’s been a busy year at Anvil and we have been working hard to develop new services that can help take your business to the next level. From expanding our paid media expertise and offerings with Amazon Shopping and Conversion Rate Optimizations to Voice Search Optimizations and deep competitive research to help identify opportunities to outshine your competitors, Anvil has what it takes to help you grow your business. Here is some information on a few of our new products to better understand why partnering with Anvil is the right choice for your business.

Amazon Shopping Audit and Plan:

Evaluate the position of your products within the Amazon platform and formulate a strategy. Based upon key findings, you can stand apart from your competition. Whether you are a manufacturer, physical, or online-only retailer, you need to evaluate a presence on Amazon. The audit and plan will provide you with a streamlined Amazon strategy that is mapped to your business goals.

The Amazon Shopping Audit and Plan allows you to:

• Become competitive within the second largest search engine
• Create campaigns that outperform the competition and increase revenue while minimizing ACoS
• Maximize visibility in product searches
• Maximize opportunities to win the Buy Button

Competitive Intelligence Audit:

Understand your competition and identify opportunities for you to differentiate yourself in the marketplace. The focus of the Competitive Intelligence Audit is on the digital marketing efforts of both your company and its competitors. If you are looking to develop new products, identify gaps in your content strategy or just have a deeper understanding of how you stack up to the competition then this service is right for you.

Our Competitive Intelligence Audit can be used to:

• Identify gaps in product offerings
• Understand relative spend for Paid Media efforts
• Identify opportunities for differentiation and competitive advantages
• Assist in the development of marketing plans

Conversion Rate Optimization Audit and Plan:

Take an in-depth look at the usability of your website. User engagement metrics allow us to develop a plan that will increase the flow of visitors to the point of conversion and ultimately, help increase the overall number of conversions.

Insights from the Conversion Rate Optimization Audit and Plan will include:

• In-depth look at user behavior as tracked by Google Analytics
• Identification of user “drop-off” and “abandonment” points and recommendations on how to minimize them
• Recommendations on developing a streamlined user experience

Voice Search Optimization Strategy:

Identify Voice Search keyword phrases and questions that are applicable and have content to answer those phrases and questions. Voice Search is the act of using a smartphone or home assistant devices, such as Google Home or Amazon Alexa, to perform a search of the internet by asking the device a question. By optimizing a Voice Search strategy, an effort to capture Position 0 in the search results is attainable.

Benefits of the Voice Search Optimization Strategy include:

• Capturing the top position of Google search
• Key information that supports, amplifies and informs future digital efforts
• Strategy to consistently generate content for your website

With our expertise in digital marketing, data analytics, research, and business strategies, we are confident that we can exceed your expectations and help achieve your business goals. If you are interested in learning more about our new or existing services and taking your business to the next level please contact Anvil today!