Anatomy of a Simplified Digital Paid Media Strategy

by on August 25, 2021 · AdvertisingAdwordsCampaign Goals

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

How to Optimize Your Audio Marketing

by on November 13, 2020 · Campaign GoalsInternet Marketing StrategySearch Engine Optimization

The first quarter of 2021 is just around the corner and everyone in marketing is already starting their Q1 media planning. What are some ideas your team are brainstorming? As ... » Continue

How Long Does it Take to See the Results of SEO?

by on August 26, 2020 · Campaign GoalsDigital MarketingSEO

Immediate and instantaneous are common themes of today’s digital climate; however, when it comes to SEO, the timeline to results is more long-term. Search engines consider such a high quantity ... » Continue

3 Approaches to Strategic Planning and 3 Pitfalls to Avoid

by on July 18, 2018 · Account ManagmentCampaign GoalsResource Planning

A solid strategic plan results in the best possible product and outcome. » Continue

5 Ways to Keep Your Paid Campaigns Goal-Oriented

by on March 7, 2018 · Campaign GoalsPaid Media

Every marketing plan starts with an objective; a clear goal that propels the campaigns forward. But for many, these goals get muddied over time.  As your campaigns grow, tracking issues ... » Continue