Category: Digital Marketing
Emerging Ad Platforms All Advertisers Should Be Looking At
by Anvil on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid MediaFinding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue
5 Key Takeaways from Digital Summit 2021
by Rachel McMahon on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite AnalyticsDigital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue
How to Improve Your Company’s Online Reputation
by Anvil on March 31, 2021 · Brand Imagecontent marketingDigital MarketingAs your brand grows, so do your reviews. That can be exciting as you look forward to the positive feedback and the warm-and-fuzzies that you expect to come your way. ... » Continue
A Beginner’s Guide to Google Search Console
by Rachel McMahon on March 24, 2021 · Digital MarketingSearch Engine OptimizationSEOHave you ever wondered which terms your site ranks for? Curious if the schema you implemented worked? Those questions, and more, can be easily answered with Google Search Console. If ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
How COVID-19 Changed our Online Behavior
by Anvil on February 11, 2021 · Digital MarketingSearch Engine OptimizationSEOSocial MediaBefore Friday the 13th of March, 2020, my typical day was spent meeting with clients and co-workers in-person, over lunch, at coffee and occasionally online. I’m sure yours was too. ... » Continue
The Power of Virtual Events Part 2
by Joanna Hammond on December 30, 2020 · conferencesDigital MarketingSince the pandemic hit, we’ve all experienced at least one virtual event. As outlined in my previous article, there are many benefits virtual events provide, including a greater opportunity to ... » Continue
The Power of Virtual Events, Part 1
by Joanna Hammond on December 17, 2020 · b2bconferencesDigital MarketingMarketingpodcastAs the world adapts to the lasting effects of COVID-19, virtual events are becoming the “new normal” — and they are not going anywhere anytime soon. Since COVID-19 began shutting ... » Continue
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
Anvil Turns 20!
by Anvil on September 23, 2020 · Agency LifeBusinessChallenge Accepted!Company CultureDigital MarketingWe’re happy to announce Anvil celebrates 20 years in business in October 2020! To commemorate the achievement, we talked with President and Founder, Kent Lewis and Vice President, Mike Terry ... » Continue