Blog Archives
Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity
by Rachel McMahon on June 15, 2022 · content marketingDigital MarketingDigital marketing requires a significant amount of time and energy whether you are monitoring paid campaigns, organizing your social calendar, optimizing your website, growing your email lists, or stressing over ... » Continue
Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
by Rachel McMahon on April 27, 2022 · Digital MarketingUncategorizedWebsite AnalyticsAs you probably have heard, Google finally announced the date for when they will sunset Universal Analytics: July 2023. While this news would understandably make any website owner panic, the ... » Continue
Anvil Employee Profile: Jordan Marshall
by Rachel McMahon on February 24, 2022 · UncategorizedAnvil is happy to introduce our new SEO Specialist, Jordan Marshall! She recently graduated from the University of Oregon where she discovered her passion for all things digital marketing. Why did ... » Continue
Brown Bag Podcast, Episode 4: Marty Weintraub Gets Meta about Facebook
by Rachel McMahon on December 14, 2021 · Brown Bag PodcastFor the December Brown Bag Podcast episode, Anvil spoke with iconic, marketing extraordinaire, Marty Weintraub – Founder & Marketing Lead of the integrated marketing agency Aimclear®, best-selling author, and photographer. ... » Continue
The Beginner’s Guide to Google Analytics 4 (GA4)
by Rachel McMahon on December 7, 2021 · Digital MarketingWebsite AnalyticsLast year, Google introduced a new, updated version of Google Analytics called Google Analytics 4, or GA4. According to Google, “The new Google Analytics will give you the essential insights ... » Continue
Brown Bag Podcast, Episode 3
by Rachel McMahon on November 15, 2021 · Brown Bag PodcastDigital MarketingAnvil Media’s latest Brown Bag podcast episode featured Wil Reynolds, Founder and VP of Innovation at Seer Interactive. Our conversation touched on all aspects of Wil’s career, including his thoughts ... » Continue
5 Reasons Your Website Isn’t Ranking Well (And What to Do About it)
by Rachel McMahon on September 21, 2021 · SEOSearch engine algorithms are always changing, updating, and maturing which means your SEO strategies should as well. While there are hundreds of ranking factors, there are a few high-priority elements ... » Continue
3 Must-Know Things to Do With Google Tag Manager
by Rachel McMahon on September 1, 2021 · Search Engine MarketingTool ReviewWebsite AnalyticsAre you looking for a quick and simple way to add code to your website without having to rely on a web developer? Look no further – Google Tag Manager ... » Continue
Guide to Heat Map Testing: 7 Beginner Tips to Get Started
by Rachel McMahon on July 21, 2021 · UncategorizedDigital marketers heavily rely upon data analytics tools to make informed decisions about various aspects of their initiatives. Heatmap testing is one of those useful tools with a wide variety ... » Continue
Essential SEO Metrics that Matter Most (Plus Bonus Tips)
by Rachel McMahon on May 26, 2021 · Search Engine OptimizationSEOWebsite AnalyticsSEO is an ongoing and long-term effort and, when done correctly, produces incredible and sustainable results. Monitoring, tracking, and analyzing performance are required to not only understand progress and successes ... » Continue