Last year, Google introduced a new, updated version of Google Analytics called Google Analytics 4, or GA4. According to Google, “The new Google Analytics will give you the essential insights ... » Continue

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue

Are you looking for a quick and simple way to add code to your website without having to rely on a web developer? Look no further – Google Tag Manager ... » Continue

SEO is an ongoing and long-term effort and, when done correctly, produces incredible and sustainable results. Monitoring, tracking, and analyzing performance are required to not only understand progress and successes ... » Continue

Digital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue

While the last entry in this series focused on Google Analytics to track onsite behavior, this article will talk about setting up goals and using Google Tag Manager to further ... » Continue

Anyone can set up an ad campaign that eats through a budget and gets clicked on too many times. But a lot goes in to making sure that there is ... » Continue

Engagement through social channels has grown beyond upvotes, likes, and retweets. More activity on social platforms now happens outside of public view. Twitter DMs, Snapchat private stories, and other messaging ... » Continue

Analytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, the ... » Continue