Digital Marketing Tools to Consider

by on February 17, 2022 · account managementb2bDigital MarketingInternet Marketing Tools

Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

Pinterest as a Digital Marketing Tool

by on February 2, 2022 · Digital MarketingPinterest

The Pinterest App launched in 2010 and for about 10 years showed very little innovation. Pinterest developed a reputation as a platform to reference for interior design ideas, wedding themes, ... » Continue

Micro-Influencers: The Key to Your Brand’s Success?

by on January 20, 2022 · Digital MarketingInfluencerInstagram

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

Time to Include Podcasting in Your Content Marketing Mix

by on January 13, 2022 · Digital MarketingMarketingSpotify

  Podcasting is an exploding content marketing category that has grown significantly since the COVID-19 pandemic. With more people at home and wanting to learn new things and new skills with ... » Continue

As Omicron Arrives, Marketers need to Focus on Digital

by on December 23, 2021 · BusinessDigital Marketing

In case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue

The Beginner’s Guide to Google Analytics 4 (GA4)

by on December 7, 2021 · Digital MarketingWebsite Analytics

Last year, Google introduced a new, updated version of Google Analytics called Google Analytics 4, or GA4. According to Google, “The new Google Analytics will give you the essential insights ... » Continue

Top Digital KPIs and Metrics Every Marketer Should Know

by on December 2, 2021 · Digital MarketingSearch Engine MarketingWebsite Analytics

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue

Anvil’s 2021 Digital Marketing Predictions: A Year in Review

by on November 18, 2021 · Agency LifeDigital MarketingSocial Media Marketing

What began in late 2004 as an inspired conversation over beverages, has now morphed into a yearly tradition in which the Anvil Media team puts our heads together to predict ... » Continue

Brown Bag Podcast, Episode 3

by on November 15, 2021 · Brown Bag PodcastDigital Marketing

Anvil Media’s latest Brown Bag podcast episode featured Wil Reynolds, Founder and VP of Innovation at Seer Interactive. Our conversation touched on all aspects of Wil’s career, including his thoughts ... » Continue

Anvil on The State of SEO Report

by on November 3, 2021 · Digital MarketingoptimizationSearch Engine OptimizationSEO

In May of 2021 Search Engine Journal surveyed 2,830 Search Engine Optimization professionals for the State of SEO report. SEJ looks for insights into what SEO professionals see as the ... » Continue