This year I had the opportunity to attend the 2019 Portland DigitalSummit, with some of my teammates from Anvil Media. And I would definitely recommend this event to anyone who ... » Continue

Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into ... » Continue

If your number one priority isn’t the experience you are doing Influencer Marketing all wrong. Digital content is at an all-time high, and those hyper-informed consumers of yours are better ... » Continue

SearchFest 2015 was my first, and I can say with certainty that I will be back in 2016. With four SearchFest tracks to follow, I decided to divide my time ... » Continue

Peyton Manning’s legacy – up for debate. Super Bowl XLVIII’s ads capturing our imagination – not even close. Peyton Manning and the advertising world let us all down as we gathered our ... » Continue

According to Google’s own internal data, 75% of YouTube’s In-stream video ads are skippable.  For advertisers, this is better than if the user hits the back button.  But, it still ... » Continue

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

Wow, what a busy Cyber Monday we had this year. There’s proof popping up everywhere that this was the biggest Cyber Monday yet! According to comscore, internet sales in the ... » Continue

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue