For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

So far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue

What is Google’s Mobile-First Index? Google has recently announced their decision to switch to a mobile first index because of continued growth and dominance of mobile search and internet usage. Currently, ... » Continue

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

Hi guys! As the sun sets on day two of MozCon 2015 (OK, not literally; I’m so far north that it looks like early afternoon from my hotel window), I ... » Continue

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

While attending SearchFest 2015, you could see many people on their mobile devices checking email, live tweeting and taking selfies. Mobile devices are an integral part of our daily lives, ... » Continue

Marketers and industry experts worldwide have proclaimed each year to be the “Year of Mobile” for about the last six years or so.  There’s no refuting the fact that we ... » Continue