Geofencing – Grow Your Audience Without Extending Your Reach

by on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

What’s in store for Email Marketing in 2020?

by on November 7, 2019 · Email MarketingMobileoptimization

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement

by on February 10, 2019 · Digital MarketingEfficiencyMobileUncategorized

So far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue

Google Will Index Mobile First & Why You Should Care

by on December 8, 2016 · googleMobileSEO

What is Google’s Mobile-First Index? Google has recently announced their decision to switch to a mobile first index because of continued growth and dominance of mobile search and internet usage. Currently, ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

6 Things I Learned at MozCon 2015: Day Two

by on July 14, 2015 · MobileMozConSEOSocial Media Marketing

Hi guys! As the sun sets on day two of MozCon 2015 (OK, not literally; I’m so far north that it looks like early afternoon from my hotel window), I ... » Continue

Facebook Exchange: Will It Stay or Will It Go?

by on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media Marketing

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15

by on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitter

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

Mobile Search Strategies: SearchFest 2015

by on March 9, 2015 · Mobilemobile site

While attending SearchFest 2015, you could see many people on their mobile devices checking email, live tweeting and taking selfies. Mobile devices are an integral part of our daily lives, ... » Continue

Mobile Marketing in a Multi-Screen World

by on April 17, 2013 · Mobilemobile siteSearch Engine Optimization

Marketers and industry experts worldwide have proclaimed each year to be the “Year of Mobile” for about the last six years or so.  There’s no refuting the fact that we ... » Continue