10 Measurement Insights from a Career in Marketing by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

Accurately Measure Your Digital Marketing Efforts with Analytics by on April 12, 2017 · analyticsgoogleWebsite Analytics

Analytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue

What Are UTM Tracking Codes and Why Do You Need Them by on November 3, 2016 · analyticsUTM Tracking

Do you like to measure your marketing efforts and results? Then you need to be using UTM tracking! A UTM (Urchin Tracking Module) code is a snippet of text that ... » Continue

5 Things I Learned at MozCon 2015: Day One by on July 13, 2015 · analyticsMozConSEOVideo

And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the ... » Continue

An Intro to Google Tag Manager by on July 10, 2015 · analytics

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a single web interface. You can ... » Continue

6 SMX Advanced Takeaways That Mattered by on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppc

It’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue

6 Things I Learned at MozCon: Day Three by on July 17, 2014 · analyticscontent marketingproduct marketingSearch Engine Optimization

No introduction necessary this time, except to say that my first MozCon was without a doubt the highlight of my career. And now… 6 Things I Learned At MozCon: Day Three! SEO tactics can ... » Continue

8 Things I Learned at MozCon: Day One by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue

Can you Handle Big Data? by on January 7, 2013 · analyticsconversion optimizationInternet Marketing Strategy

Much of the online marketing and IT world had been buzzing with the term “big data” for several years now, but really within the past 6 months its picked up ... » Continue

Advanced Analytics Webinar Recap by on May 16, 2012 · analytics

In case you missed this morning’s webinar on Advanced Analytics, I’ve provided some notes on the latest and greatest within Google Analytics. And if you did attend, I’ve also included ... » Continue