A Deeper Look: 2 Key Takeaways from Day 2 of DigitalSummit Portland 2019

by on July 3, 2019 · analyticsBrand ImageDigital MarketingReputation

When brands begin to fall short and face difficulties either in market share, in their data, on social media, or anywhere, it is usually due to those brands not taking ... » Continue

The Dark Art of Dark Social Marketing

by on October 19, 2018 · analyticsSocial Media MarketingWebsite Analytics

Engagement through social channels has grown beyond upvotes, likes, and retweets. More activity on social platforms now happens outside of public view. Twitter DMs, Snapchat private stories, and other messaging ... » Continue

10 Measurement Insights from a Career in Marketing

by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

Accurately Measure Your Digital Marketing Efforts with Analytics

by on April 12, 2017 · analyticsgoogleWebsite Analytics

Analytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue

What Are UTM Tracking Codes and Why Do You Need Them

by on November 3, 2016 · analyticsUTM Tracking

Do you like to measure your marketing efforts and results? Then you need to be using UTM tracking! A UTM (Urchin Tracking Module) code is a snippet of text that ... » Continue

5 Things I Learned at MozCon 2015: Day One

by on July 13, 2015 · analyticsMozConSEOVideo

And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the ... » Continue

An Intro to Google Tag Manager

by on July 10, 2015 · analytics

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a single web interface. You can ... » Continue

6 SMX Advanced Takeaways That Mattered

by on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppc

It’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue

6 Things I Learned at MozCon: Day Three

by on July 17, 2014 · analyticscontent marketingproduct marketingSearch Engine Optimization

No introduction necessary this time, except to say that my first MozCon was without a doubt the highlight of my career. And now… 6 Things I Learned At MozCon: Day Three! SEO tactics can ... » Continue

8 Things I Learned at MozCon: Day One

by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue