Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into peak buying season for most consumers.
Learn how you position your business to take advantage of Amazon as a shopping platform and increasingly as a search destination and ecosystem.
Understanding Amazon, How to do Digital Marketing Right
Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According to a Kenshoo study, 56 percent of consumers start product searches on Amazon. That number increases to 2x in a similar BloomReach study. On the seller-side, 63 percent of Amazon Advertisers plan to increase budget next year (a larger percentage increase than Google and Facebook spends). In short, Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage. This article explores best practices when creating an effective Amazon marketing strategy.
You can also learn strategies to position your business in the growing voice search space. Start early to have the best chance of your business being a voice search result as these devices continue to be added to more and more homes.
Best Practices for Voice Search and Position Zero Optimization Strategies
Our phones and other personal devices contain artificial-intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which, enhanced by machine learning, can connect users with timely answers to questions, recommend products or services or facilitate purchase. The good news with voice search and position 0, is that they provide an opportunity for smaller companies to play in a crowded and competitive space: the top of search results. Unfortunately, there is only one winner. In this article, I underline the importance of mastering voice search and position 0 rankings, as well as outline best practices for winning the coveted pole position known as position 0.
Podcasting is more popular than ever and can be a potential marketing vehicle for your company. Find out more about using this medium to create a relationship between your brand and your audience.
How to Extend Your Brand by Building a Podcast Strategy
Here are just a few compelling statistics regarding the revitalization of podcasting as an effective marketing platform:
- 44% of Americans have listened to a podcast (124 million people)
- 26% of Americans listen to podcasts monthly (up 24 percent from
- 32% of Americans ages 25-54 listen to podcasts monthly
- 48 million Americans listen to podcasts weekly (up 6 million from
- Podcast listeners consume an average of 7 different podcasts weekly
- 80% of podcast listeners consume “all” or “most” of each episode
- There are currently 550,000 podcasts available today
While mobile devices constitute a large percent of regular consumption, smart speaker sales are also a major contributor to the tremendous growth of podcast consumption the last year or so. There are four primary reasons why people listen to podcasts, all of which brands can leverage: authenticity, convenience, simplicity and nostalgia. Even if you’re a startup with limited marketing budget and time, podcasting can provide a foundational element to your go-to-market strategy.
When downloading these eBooks your contact information will be held in strict confidence and will not be released to third parties. Do not hesitate to contact us with any questions or if you’d like our help building out your online marketing programs.