There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the ... » Continue

It is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content ... » Continue

  It is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in ... » Continue

Content Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

In the search engine results page (SERP), video results are 41% more likely to be clicked than the text search snippets. While ranking third party hosted video on their own ... » Continue

Let me start off by throwing out a stat. Cisco Projects stated that “video will make up 80% of all internet traffic by 2019.” Now combine that with a 2015 ... » Continue

And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the ... » Continue