5 Content Marketing Trends for a Post-COVID 19 World

by on May 13, 2021 · content marketingDigital MarketingpodcastVideoVoice SearchVoice Search Optimization

Content Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

How to Successfully Promote Your Video Content for Business

by on August 19, 2020 · content marketingDigital MarketingSEOVideo

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

OTT Advertising: What’s It All About and Where Is It Heading in 2020

by on January 15, 2020 · AdvertisingPaid AdvertisingVideo

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

Ranking Videos in Google Search [Video SEO Series: Part 1 of 2]

by on February 22, 2019 · SEOVideo

In the search engine results page (SERP), video results are 41% more likely to be clicked than the text search snippets. While ranking third party hosted video on their own ... » Continue

Why & How You Should Harness the Power of Video Content

by on March 22, 2017 · FacebookhashtagInstagramVideo

Let me start off by throwing out a stat. Cisco Projects stated that “video will make up 80% of all internet traffic by 2019.” Now combine that with a 2015 ... » Continue

5 Things I Learned at MozCon 2015: Day One

by on July 13, 2015 · analyticsMozConSEOVideo

And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the ... » Continue

Video Marketing: The Future of Storytelling

by on March 1, 2013 · Search Engine MarketingSearch Engine OptimizationVideo

The future of online video is clear. Faster connection speeds have allowed smooth streaming of HD video on both desktop and mobile devices, making video instantly accessible to web users ... » Continue

Harlem Shakin’ It at Anvil

by on February 19, 2013 · Video

Unless you’ve been hiding out under a rock for the past few weeks, you’re aware of the Harlem Shake phenomenon that has taken YouTube by storm. The team here at Anvil ... » Continue

YouTube is the single most powerful political & social force in 2012

by on September 19, 2012 · Search Engine OptimizationSocial MediaVideo

A hyperbolic title to be sure, but look at the news this September: The amateurish film by “Sam Bacile,” The Innocence of Muslims, and its offensive portrayal of the Prophet Muhammad, ... » Continue