Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue